Clothing Companies Have High Hopes For Cross-Border Products. How Do They Do It?

2014 is a year when Chinese textile and garment enterprises are busy crossing the border.

Transboundary is not simply duplication, combination, grafting, some enterprises blindly cross the border into chaos, and some enterprises cross the border to taste sweetness without squeezing the main industry investment and not abandoning the main business.

In April 2014, in Zhuji, Zhejiang, a large theme amusement park called "Dragon Prince Happy Valley" is being built. The investors behind it are Taizi long costumes.

According to Wang Peihuo's plan, the Dragon Prince Happy Valley will be built as the largest indoor theme park in China, integrating into technology, entertainment, leisure and education.

Around the theme amusement park, a Oteri J, a commercial street and an electricity supplier building will also be built.

At this time, in Wuhan, Hubei, an investment center of nearly ten billion yuan was established in the central Shang Valley Industrial Park.

Project investor Wuhan Shang Ding Industrial Investment Co., Ltd. has three largest shareholders.

One of them is the leader of the local Chinese clothing enterprise, Wuhan Ai Di senior dress Co., Ltd., which mainly deals with the complex of the urban industrial park and even the manufacturing city.

In August of the same year, Tonlion's parent company Bo Yang Group also tried to pform itself into a pformation.

Not long ago, a new signing ceremony was held in Ningbo with New Zealand's company.

At the same time, Taiping bird chose cross-border home.

In addition, Guangyuan textiles, which mainly consist of dyeing and finishing and garment fabrics, have introduced healthy and environment-friendly home textiles and baby products.

The nine Mu Wang and the eight horse tea industry jointly integrate the high-quality brand resources of both sides, providing high-end customers with noble quality, beautifully packaged and exclusive intimate gifts.

Wahaha also began to set foot in commercial real estate and set up shopping mall in Europe.

Hinur has invested in all Lei technology to enter new industries such as new energy, including new energy technology, environmental protection technology, intelligent building technology, communication products, digital products, investment consulting and so on.

From the announcement of the case, Zhonghe shares entered the field of new energy and new materials in 2012, and increased the layout of related industries all the way.

In June last year, the company issued a fixed increase plan to increase the issuance of not more than 250 million shares, raising no more than 1 billion 500 million yuan, all used to supplement working capital, accelerate the layout of the lithium battery industry, promote the pformation from the textile and dyeing industry to the lithium industry, and have initially built a complete industrial chain of lithium, lithium and lithium battery materials.

Last August 21st, Busen shares, which had been suspended for nearly 4 months, unveiled their major asset restructuring.

After the reorganization is completed, Busen shares will be pformed from garment enterprises to high-end eco agricultural enterprises, and the main business will be pformed completely.

Another example, in the announcement last September 10th, Huafang textile announced that Huafang Textile Co., Ltd. took all assets and liabilities it owned as replacement assets, and replaced the 100% equity equivalent of Jiahua energy, which was owned by 96 other trading partners such as Jia Hua group. The above asset replacement balance was issued by the company to the other party at a price of 5.32 yuan / share, and 932 million shares were paid.

Prior to this, the main business is the mid low end trousers retailing hundred round pants industry, the acquisition of cross-border e-commerce global easy to buy, has become a way to seek pformation.

It is worth noting that the cross boundary industry of textile and garment enterprises is a hot spot, whether it is a complete change of main business or diversification.

Since last year, the first domestic talk show, "wonderful flower", is beloved by netizens.

According to the head of the US brand, in order to match the title, the United States will also design the corresponding O2O promotion activities, including the promotion of the national stores and online official shopping mall.

At the same time, the United States and Alipay cross-border cooperation, in the future users will be able to use Alipay wallet in the U.S. bond store "face to face pay" payment, while the United States also settled in the Alipay wallet public service number, users can use mobile phones for appointment fitting, binding member cards and other functions, at present, Yanqing, Hangzhou, the United States has been able to experience.

Yi Wen group, which has been focusing on men's wear, has invested in the movie "Beijing love story" in recent years. In the 20th anniversary brand marketing activities of Yi Wen, they collaborate with the mobile phone operators in the travel category, and later collaborate with the Huang Taiji pancake shop with "Internet gene".

Xia Hua, chairman of Yiwen group, said that every cooperation was successful.

The innovation and pformation of traditional industries is actually forced out. From the beginning of her clothing, there are clothes enterprises going bankrupt.

In China, if any industry grasped the opportunity, it could become a model of another industry.

But if we cannot seize the opportunity, death is also in a flash.

Recently, Shandong

Limited by Share Ltd's chairman Wu Jianmin's trip to Israel contributed to deep cooperation in cosmetics.

In particular, international brands are not idle.

In January 2014, the H&M home home series officially entered the Chinese market. As of the end of August, 7 large flagship stores have been opened in Beijing, Shanghai, Hangzhou and Shenzhen.

As early as 2003, ZARA began to cross the border.

Products include bedding, tableware and bathroom accessories.

In 2011, ZARA home has brought nearly 20 stores to China.

Although there is no official data on the specific share of sales, the market share is gradually expanding rather than shrinking from the perspective of cross-border brands.

In August 2014, Starbucks stores, Target supermarkets and Barnes and Noble bookstores in the United States introduced Starbucks successively.

UNIQLO stores sofa, tables, chairs and a IPad station for customers to use.

We hope to keep customers more and increase their chances of shopping in stores.

The Italy Chao brand 10 Corso Como, which is invested by Heji International Group, integrates many elements such as clothing, coffee, design, art and so on.

In the visual design of the terminal, we should pay attention to the consistency of the brand image. The design of tables, floors, even napkins and cups should reflect the fashionable characteristics of Italy design and 10 Corso Como.

In December of the same year, Adidas opened the first Chinese women's store in Financial Street shopping center in Beijing, and was adjacent to LV, GUCCI, Zegna and other luxury brands.

Then, Nike's first women's experience shop in Shanghai iAPM shopping center also unveiled the mystery. Apart from providing about 100 sports products, it installed the first Nike+ gait analysis system in the mainland, and also invited health coaches, health experts and private sports modeling consultants to interact with consumers regularly.

In addition, the Gap concept store began selling third magazines, books, etc.

Ralph Lauren's Club Monaco has invited Broolyn's popular Toby 's Estate Cafe' and New York's famous The Strand bookstore to its flagship store; designer brand John Varvatos has even opened bars in its own store.

In the era of e-commerce, most garment enterprises have high hopes for cross-border activities. Cross-border business will be a business mode that more companies are willing to try.

However, it is not easy to talk about how clothing enterprises can find cooperation with their own brand culture, services and ideas in order to achieve maximum efficiency in marketing.