Rural Market Or Electricity Supplier Blue Ocean

Recently, Li Xiaogang often thought about how to enable villagers to enjoy the service of sending large appliances to their homes, extending the chain of e-commerce to the remote mountain village of Chaohu, Anhui.

Li Xiaogang is a villager in a remote village in Anhui Province, and is also the 1000th village promoter in Jingdong.

"The villagers bought big phones or trusted Jingdong more. I have many plans in mind. When the young people who go out to work during the new year went back to their hometown, they quickly promoted the good quality and cheap products of Jingdong to every household and improved their living arrangements.

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It is understood that rural promoters are important tools for Jingdong to sink.

Through the incentive mechanism, invite the rural consumers who know online shopping, good connections and influential power to join the Jingdong's electricity supplier to the countryside, and become the main force of the electricity supplier going to the countryside.

At present, the number of village promoters in Jingdong is increasing rapidly. According to the plan, there will be 3000 breakthroughs in the early March 2015, and 30 in the service center, covering more than 50 counties.

This figure will directly boost the growth of rural volume, and provide data support for more rural consumers to enjoy convenient online shopping services.

The pilot operation of the first self service station in the Yanghe River town of Suqian City, Jiangsu, ignited Suning's first battle for the rural electricity supplier market.

According to Zhu Xiang, general manager of Xuzhou District of Suning, the suning.com service station in the Yanghe River town has been officially opened in January 23, 2015 and is operated by 3 Suning staff.

The goods in the service station are mainly two-dimensional code, covering daily items, department stores, household appliances, 3C, food drinks, Mu Yingmei makeup and so on. At the same time, a small amount of physical goods are placed for local residents to experience trial.

In addition to selling goods, service stations will also have six functions: brand promotion, shopping and consumption, financial management, logistics after sale, convenience services and investment promotion.

Of course, the business enterprises that covet the rural market are not only Jingdong and Suning.

As early as December 18, 2014, Alibaba officially launched the plan of "thousand counties and ten thousand villages". It plans to invest 10 billion yuan in three to five years, and establish 1000 County operation centers and 100 thousand village level service stations.

Stimulate Ali, Jingdong,

The reason why the electricity supplier makes the rural electricity supplier is the huge consumption potential of the rural areas in China.

In recent years, as the growth rate of the first and second tier cities gradually slows down, China is growing rapidly.

It is becoming a battleground for big business leaders.

The thirty-fifth China released by China Internet Network Information Center (CNNIC)

The statistical report on development shows that as of December 2014, the number of Internet users in China reached 649 million, of which nearly 200 million were rural Internet users.

According to another data, there are more than 680 thousand administrative villages in China, with a rural population of 940 million, while the number of real long lived in rural areas is 750 million.

The rural e-commerce consumption report (2014), which was previously published by Ali Research Institute, also predicts that by 2016, the scale of the nationwide rural online shopping market will be expected to grow to 460 billion yuan, which will become a new growth point in the online shopping market.

In the past three years, the proportion of rural online shopping consumption has also been increasing. Taking Taobao online shopping data as an example, the proportion of Taobao's rural consumption has increased from 7.11% in the second quarter of 2012 to 9.11% in the first quarter of 2014.

In response, some experts said that the rural area is the short board of China's informatization, but it is also the biggest potential. At present, the growth rate of Internet users in China has slowed down, and the main growth space in the future is in the countryside.

Moreover, with the popularity of computers and smart phones, and the gradual downlink of mobile Internet, the rural market is gradually becoming the next blue ocean market for electronic commerce nuggets.

Liu Lei, an analyst at Analysys think tank, said that because the consumption places such as department stores, chain stores, and brand shops were not perfect enough, the purchasing power of the three or four tier cities and township markets could not be released, and network consumption was just an export.