Fur Enterprises Are Greatly Influenced, And Actively Develop Other Markets By Means Of Exhibitions.

Because the export dependence is high, the fur industry can not be underestimated.

Russia is the largest exporter of fur garments and products in China. In 2014 1-12, China exported fur and products to Russia about 2 billion 560 million dollars, accounting for 61.9% of the total export of fur and products.

In 2014 1-9, China exported fur and products to Russia about 1 billion 690 million US dollars, up 61.6% from the same period last year, but with the ruble continuing to decline, in 2014, 10-12 months, our country

Exports of fur and products totaled about 880 million US dollars, up only 1.6% from the same period last year. The sharp narrowing of the growth rate fully shows the deep impact of the industry.

"The devaluation of the ruble and the instability of the exchange rate have resulted in the reduction of orders for the big fur enterprises, the reduction of the operating rate and the instability of the exchange rate, and some orders enterprises are afraid to accept the order, although the big fur enterprises have not yet failed for the time being, but the small and medium-sized enterprises do face a difficult situation."

Guo Chongxue, Secretary General of the fur trade association, hopes that the government and banks can support more small and micro enterprises to help them tide over the difficulties.

"Suning

Exports to the Russian market account for about 50%. Ruble's depreciation will definitely have an impact on the fur industry. However, customs data show that in 2014, the export of Suning fur was 224 million dollars, up by 10% over the same period last year. The overall situation is still good, mainly because the price of raw leather is relatively low in 2014, so the production cost of enterprises is relatively low.

However, under the influence of the rouble depreciation, Russia's orders are few, and some customers do not dare to accept the orders, so the risk is too high to fear that they will not receive the money back.

Li Yabo, Secretary General of Suning Fur Association, said.

In the face of adversity, fur enterprises are also actively seeking ways to break through. The fur trade association is leading and guiding enterprises to open up the European market.

At present, in addition to actively exploring other international markets, enterprises also expand sales through exhibitions.

"Now many enterprises in Suning are actively preparing to participate in the 2015 Hongkong international fur fashion exhibition held in late February, looking for new customers and sales markets."

Wu Dongmin, chairman of Suning fur breeding Association, said.

Transformation and new development

It is not so easy to adapt to the new market, we need to make many adjustments in the production line and design style. Some enterprises even need 2 to 3 years of adjustment.

At a Beijing international first fur exhibition, a salesperson of Haining love Clothing Co., Ltd., pointing to the fur clothing on the side of the shelf, said: "these long and fat styles are sold to the Russian market. Their versions are different from those in China, so Chinese consumers are hardly acceptable."

At the scene, the reporter saw that the fur coat of the rack was excepted and overgrown, and almost no one was interested in it, while other fashions of medium length or short style fur clothing were very popular.