Zhao Yingguang Tucao Beautiful Said Pformation Of Its Own Brand Is Difficult.

According to Zhao Yingguang's statement, there are indeed many channels to scale up the scale, and will also introduce some private brands to raise the gross margin level of the whole platform.

This phenomenon is not uncommon in the industry. Taking Watsons and Sasa in the cosmetics industry as an example, its overall profit margin can reach 35% and 47%, of which a large proportion is contributed by its own brand.

Therefore, such as jumei.com, such as the same brand of cosmetics industry in the post Jin channel brand, has also reached a certain scale, pushing its own brand to enhance the overall profit margin.

But what Zhao Yingguang has questioned is that, first of all, the proportion of private brands should be gradually improved, rather than a big bang and high beating. Secondly, private brands are basically based on cost performance as the core of mass goods rather than on the basis of the original brand of the platform. More importantly, the platform electric business is launched.

It should be taken under the premise that the absolute market advantage has been taken. If the premise has not yet been reached, the launch of its own brand will face a series of problems, such as the pfer of location, the loss of customers, and the lack of supply chain control.

But then, Lao Zhao spent six or seven years building a flexible supply chain production system that he himself became "comparable to ZARA".

About 20 different positions under the flag

Brand sales in 2014 were 1 billion 570 million.

Xu Yirong, who is beautiful, has spent five years, financing and pformation several times, from shopping guide website to electronic business platform, and has formed a vertical e-commerce and channel brand which has nearly 10000 merchants, with an annual turnover of nearly four billion yuan.

At this time, he chose to launch his own brand to raise profit margin.

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According to reports, British fashion magazine Grazia recently named Vitoria Beckham as the most inspirational woman in the fashion industry in the past ten years, louder than Kate Moss and Stella McCartney.

With Grazia editor in chief Jane Burton, "ten years ago, the role of Vitoria was tied up with the two identities of" hot girls "and" the most famous couples in the world ". Although we all know that she loves fashion, she never thought that one day she would build an ambitious fashion kingdom herself.

In 2006, Vitoria launched its own Cowboy brand.

Two years later, she added a sunglasses product line.

After that, her product appeared in the Marc Jacobs conference, and immediately held a personal debut on the New York fashion week with the name of Victoria Beckham.

The publication was well received, and even the hard core fashion critics praised it. Gwyeth Patru and "talk show queen" Oprah Winfery and so on became "her fans" in the iron man.

Using such a simple timeline to summarize the history of superhuman evolution has underestimated her efforts.

Prior to this, Vitoria Beckham had received an exclusive interview with Business of Fashion, who said that in the late spice girls, Vitoria was once relentlessly rejected by the fashion industry.

All fashion brands contacted her agent and asked Vitoria not to wear their brand clothes (yes, they couldn't spend money), so as not to have anything to do with this sexy person with excessive blond hair.

When her career has just begun, doubts and ridicule have never been interrupted.

Fortunately, when everyone was busy exploring, Mrs. Beckham was learning fashion design and business operation all the time.

Failure and short success are just as easy to be forgotten. Nowadays, Vitoria Beckham is walking in the world as an entrepreneur.

Last year, Vitoria was also named the most successful British entrepreneur in 2014 by Management Today, a British business magazine. She competed with the top executives and founders of pharmaceutical, clothing and real estate groups in the UK.

This honor is well deserved.

In the 5 years, the Victoria Beckham brand grew from a small company valued at 1 million pounds to a large enterprise of more than 30 million pounds, and the number of employees also changed from 100 in 2008 to 3 in the preparatory stage.

Well, for a commonly used percentage algorithm, her company's sales increased by 2900% in five years, and the number of employees increased by 3233%.

It is estimated that her figure has reached 210 million pounds, or about 326 million dollars.

Vitoria has once said that it is more like an American who loves to work. Recently, in the Mayfair District of London, a place that can be regarded as London's Chr (34) Chr (34) in New York's Upper East region has opened its first boutique.

The handbags priced at 18000 are sold here, and a new par line, Victoria, Victoria Beckham, also attracts more moderate purchasing power guests.

It is said that the superwoman of the Dali San Lang usually wants to develop more product lines. Maybe soon, your favorite hat, jewelry or whatever will appear in the store of DVB (David Victoria Beckham).