Buddha Also Came To Rob Children'S Clothing Series.

It has been confirmed recently that Lord Karl Lagerfeld will enter children's clothing. Once he started, the market power was beyond words. The limited edition children's clothing, which is co operated with Gap, has made light luxury Kate Spade taste the sweetness, and the latter is ready to push the first children's series. The Hangzhou brand around us is also not far behind. Coconi and Jiangnan Buyi have already extended their tentacles, and Jiangnan cloth clothing follows the style of the casual wear of adults, the children of coconi and even the advanced ones.

It is said that Karl Lagerfeld's children's wear series will cooperate with CWF group, which is responsible for the operation of Chloe, Burberry and Marc Jacobs brand children's clothing. "The production of children's clothing reflects the brand's enterprising sense of mission, and also creates conditions for Carle to share his satire, entertainment and innovative spirit with the younger generation." Karl Lagerfeld brand wrote in the statement. It is said that children's clothing series include clothing and accessories, and the newborns to the age of 16 are all finished. The small models are also looking for them. They are the godfather of Hudson Kroenig, who has seen him in the show of Chanel.

　　 Kate Spade Now sweet waiting for the first children's clothing series, as a luxury brand, its reaction is fast. Fast fashion experience is more abundant, Gap pushed children's clothing in 1985, Zara and H&M subsequently joined, luxury goods had a wave of collective influx around 2010. The interesting thing is Dolce&Gabbana (DG). In 2012, when it closed its secondary line D&G, it pushed children's clothes series. Now, by Wang Shiling's spring breeze, it was a mess in China.

Although the clothing industry generally has a bad day, children's wear is really spring. In the 2013/2014 fiscal year of Burberry, sales of children's products amounted to 61 million 960 thousand US dollars, accounting for 3~4% of the company's total sales. Recently, Beckham's son Romeo was heavily invested as spokesperson for children's wear. Data show that in 2015, China's infant clothing, cotton and daily necessities will reach 227 billion 980 million yuan, and children's clothing sales in the global market will be $200 billion.

"Every time I buy clothes for my daughter, I concentrate on several points. The first is the import brand of shopping malls, such as Mamas&Papas in the UK, Agabang in Korea, etc., and local brands will choose Dave&Bella or find Korean clothes to buy on behalf of them, so the price of fashion is high." Emma began to dress up 6 months from her daughter, and now the 2 year old girl has a separate wardrobe.

In the past many years, children's clothing market is basically occupied by some maternal and infant brands, such as Mothercare, Disney, etc. their clothes are comfortable and cute but not fashionable. The emergence of fast fashion has cut off a group of customers who love casual wind. Luxury goods are starting to share the high-end children's clothing market (for example, the old children's clothing Bonpoint in France, a short sleeved jacket and a thousand yuan start). There is really too much market space.

"I like DG best, I have children's clothing, of course, I want to buy it for my daughter. The style of children's clothing is very close to adults. It's very good to wear them together. " Spicy mom Lisa is a Shopaholic. She buys her daughter's clothes without blinking. DG's children's coat is 10000 yuan, and she also gets her hand.

Fast fashion followers taste the temptation of children's clothing. Children's clothing can always be extra consumption. "Many times I went to ZARA to buy my own clothes, so I was attracted by children's clothing and never returned empty handed." In Jingjing, who works in a foreign trade company, " Fast fashion Once the discount season, the price is very tempting, and children's wear and adult wear together, always think of all coming, just take a stroll.

This is exactly the way of fast fashion -- create convenient environment, let you unknowingly purchase a family of three clothes, the unit price is not expensive, but add a small number, let alone gradually cultivate habits.

In this situation, there are more and more designers pushing children's wear or focusing on children's wear. Cocoa's children's wear and adult dress are displayed in a store. "We are planning to open an independent children's wear shop. We have talked with several shopping malls, including Exclusive shop In the first half of this year, more than 10 children's clothing shops will be opened. The location will be considered closer to the adult shops to facilitate family shopping. Coconi's official told the Qianjiang Evening News reporter, "in the past, our children's clothes were mostly in ceremonial dress, and then they wear sportswear everyday."

Adult or paternity design is now the trend. A few years ago, we talked about the serious problem of "big children's clothes are too sexy". Now it seems a bit serious, because big children's clothes are for parents. Children's clothing such as Burberry and Dior will echo adults' seasonal dress. Some of them are adults' diminished version. In addition to the "parent-child" effect, it is more important to hit parents' aesthetic and consumer pain points, or who will pay for their children's pockets. What's more, luxury goods secretly cultivate potential customers -- a child who grew up in their own clothes, has a good impression of the brand and is familiar with the style.