Footwear Brand Try Wearable Devices Expect To Increase The Added Value

Smart wearable hot is emerging, some analysts pointed out that wearable devices can be upgraded.

Added value.

At present, the brand clothing industry is still in the ice cold period. In the pformation stage, the industry will inevitably face the problem of declining gross margin and declining performance. The industry urgently needs to find new ways to increase the added value.

Zhang Qing, the founder of sports consulting company limited, points out that these initiatives on wearable devices are an attempt.

"At present, wearable devices can be more closely related to sporting goods and consumers' lives. On the one hand, they can enhance brand's technological sense, and on the other hand, they can enhance the brand and user's viscosity.

The brand should be considered from these two aspects.

Independent commentator Ma Gang said that the wearable device is something new, "not necessarily how much money it can sell, but it can be a gimmick."

It is still an attempt for enterprises to enter the field, and it is still early to talk about the market prospect.

In fact, relatively speaking, Nike, an international sports magnate, should be one step ahead of the industry.

In November 2013, Nike had already installed the second generation Fuelband Bracelet: Nike+FuelBandSE.

Nike has also published two smart sports shoes, both of which are integrated with Nike+ForceSensor sensing technology to send the user's motion data to the user's mobile devices through wireless data pmission and share it on a social network platform through display functions.

except

Adidas, Lulu lemon (Lululemon), including some famous clothing and consumer brands, have stride towards the wearable technology market.

Zhang Qing believes that traditional hardware vendors use it as a means of profit, and clothing companies use it to enhance user perception.

It is pointed out that wearable devices are still in the initial stage, and there is still a long way to go in terms of functionality, comfort and applicability, but it will be a trend in the future.

In the development of wearable devices, Nike has been at the forefront, and has also provided a good benchmark.

"In addition to providing equipment at the front end, Nike is more important to provide richer content and better user stickiness at the back end. This is the next stage of our local brand's efforts."

He believes that the hardware is not very difficult, and the higher threshold is the background, including data mining, data based services and user experience.