The New General Manager Of Nike Greater China Is The Chinese Female General.

Recently, Nike, a famous sporting goods company, announced the appointment of two key management members in Greater China. Shi Binglan, vice president and general manager of Greater China since 2013, will be promoted to vice president and general manager of Nike global footwear, and will be appointed by the current chief financial officer, Dong Wei Angela Dong (Michael Spillane). Since 2010, Nike has changed its leader in the Greater China region for the three time.

Since June 1, 2013, Michael Spillane has been the vice president and general manager of Nike Greater China, and the predecessor of Michael Spillane is Nike's senior Craig Cheek. Craig is the vice president and general manager of North American Nike region before being in charge of the position.

According to Nike's public information, Michael Spillane has more than 25 years of experience in the industry, including the CEO of CONVERSE and UMBRO. In 2012, Michael Spillane also oversaw Nike's sale and transfer to UMBRO. He was given the responsibility to "restart" when he was in office. Greater China The important task of the market. At that time, Nike was experiencing a severe winter in the Chinese market. After the first quarter net profit fell 12%, net income of Nike in the second quarter of fiscal 2013 dropped 18% to 384 million US dollars again.

After two years in the Chinese market, Michael Spillane will be promoted from June 1, 2015. Nike Vice president and general manager of global footwear, he will lead Nike's global footwear strategy in this position and report to Jeanne Jackson, Nike's global product and product planning director, Jackson.

Differ Michael Spillane And Craig Cheek two male managers, will take over Michael Spillane, lead Nike China's Dong Wei (Angela Dong) from China, at present, her position is the chief financial officer of Nike Greater China, and will report to Nike brand area and sales manager Elliott Hill (Elliott Hill) in the future.

In the new position, Dong Wei has also been entrusted with the important task of shaping the vision and growth strategy of Nike Greater China, which will continue to enhance Nike's brand and enhance its connection with consumers.

"As an important member of the leading group of Greater China, it plays a key role in helping the business growth and profitability of Greater China". For this high-level replacement, Nike global brand President Trevor Edwards (Trevor Edwards) said: "Dong Wei's working experience and a thorough understanding of the Greater China market will help her become an ideal candidate for Greater China leaders."