Who Dragged The Back Of Our Textile And Clothing Export?

Recently, China Customs released data show that in January, China's textile and clothing exports fell by 10.8%, more than the national average of 3.3% decline in foreign trade.

At the same time, the Customs said that taking into account the impact of the Spring Festival holiday on exports at the beginning of the year, we need to conduct an overall analysis based on the data in February or the first quarter.

However, according to past circumstances, one month after the Spring Festival is a more serious period of export decline, because enterprises around the country are rushing to concentrate on shipping before the holidays, prompting rapid export growth.

Today's Spring Festival is the middle of February. In January, exports did not grow as expected.

Is this a common phenomenon? Is it that all businesses are experiencing such pain or are some enterprises pulling down the overall level?

The overall decline is rising.

This year's export situation is as bad as imagined? When reporters asked Jiangsu red bean import and export limited liability company, the company's manager, Gao pin ya, said: "at present, our export situation is good, no decline, but there are still more than 10 percentage points to rise.

But we can still feel deeply that the overall export is not strong.

In the past, if we wanted to send orders to factories at the end of the year, we had to find a relationship, because at the end of the year,

There is no time to take the order again, but this year, the factory has not only free time, but also to grab the list.

According to Gao pin ya, in January, many factories were not running at full capacity, and a factory that they co operated suffered losses as British buyers Primak slashed 30% orders.

Money manager, who is also responsible for the small and micro enterprises, Changshou City Yuri Textile Trade Co., Ltd., is also feeling that her life is not very good. She said: "our main winter fabrics, as the global economy is not good, has seen the volume and price drop from the end of last year."

Dan Pengchun, deputy general manager of Ningbo Shanshan Fashion Co., Ltd. told reporters: "although the overall sense of global market recovery is not obvious at present, the export situation of our company has not changed much in January, and the export volume has declined slightly, and the price has been raised by the labor cost factor, which is generally relatively stable."

Dan Pengchun also said: "from the whole year, I am more optimistic about China.

There are three reasons for the export situation. One is the depreciation of the renminbi, the two is the increase of the tax rebate rate, and the three is the country's preferential policies for exports. All these bring certain competitive advantages to the enterprises, but the improvement of exports does take time to recover. "

Demand is low, prices are low.

What causes China's textile and apparel exports to decline sharply in January? According to the specific data, in January 2015, China's textile exports were 9 billion 720 million US dollars, down 7.8%, and clothing exports were 15 billion 820 million US dollars, down 12.5%.

In January 2014, textile exports amounted to 10 billion 540 million US dollars, an increase of 14.8%.

18 billion 80 million US dollars, an increase of 16.6%.

In January 2013, China's textile exports amounted to 9 billion 180 million US dollars, and clothing exports amounted to US $15 billion 510 million, representing an increase of 19.6% and 12% respectively.

Through data comparison, we can see that the situation in January of this year is not plummeting. Compared with 2013, it still has some growth, but the base was relatively high in the same period last year.

However, there is no denying that the decline in exports must mean that the market demand is not strong.

Chen Jun, salesperson of Huafang group dyeing and Weaving Co., Ltd., said: "the volume of exports in January did not last because of the slow sales of global retailers and high inventory pressure at the end of last year, resulting in a decline in procurement demand.

Take the United States as an example, our buyers accumulated a lot of inventory last Christmas, and they need time to digest these stocks, thus reducing the volume of purchases.

In addition, the decline in raw material prices is a major reason for the decline in textile exports.

In this regard, Yuri textile chief said: "with the decline in raw material prices, our export prices have not been able to go up, buyers to lower prices, labor costs are high, are the main reason for the reduction of corporate profits."

Chen Jun said: "the price of raw materials has dropped sharply, and our fabric prices have also gone down.

Because buyers always have the mentality of buying or selling, and now many foreigners are watching. Now the order is 70%~80%, they are waiting for prices to continue to fall. "

Xiao Jingyao, vice president of Huafang group, also said that the global economy is in recession, and the purchasing behavior of international consumers is more rational, resulting in a drop in export volume and price.

Different ideas of grade adjustment

How to deal with the problem of market demand and export decline? The answer given by many enterprises is to adjust the product structure. However, there are two distinct ways to adjust.

Gao told reporters that the red bean company has greatly increased the proportion of mid-range products and reduced high-end products. The reason for this is because it hopes to receive more orders.

"Before, we mainly do high-end products, now pay more attention to the balance of high-end.

At present, mid-range products account for 70% of the company's total products and 30% of high-end products. In the past, high-end products accounted for almost 70%.

The reason for such a decision is that the amount of high-end orders is small, and we need to sell 1 million dollars a month to pay for the factory expenses. Therefore, we prefer to pick up a large number of orders with a low price, but with fewer varieties and higher output, can improve the efficiency of labor and reduce operating costs.

Secondly, the global economy is really not good enough, and the demand is not enough, and the desire to purchase high-end products is even lower.

Instead, Huafang group's rule is to abandon low-end products and enter the high-end market.

Xiao Jingyao said: "now we have not made 32 cotton yarn below, but specialize in high count yarn.

Despite the global economic downturn, consumers are more willing to buy cheaper products, but adjusting the breed structure is the choice we have to make.

Because the low cost products from competitors, India, are really cheap, and are more competitive than Chinese products.

If it is not adjusted, it will be eliminated by the market.

Although the direction of adjustment is different, the two heads of enterprises mentioned a word innovation.

"How to adjust is not important," he said. "The most important thing is to bring forth the old and bring forth the new."

Customers are usually less sensitive to the price of new products, because they can find new selling points and interest growth points.

If our suppliers simply do simple foundry, there is no future, and the market environment is bad. We should form strategic partnership with customers, provide more innovative products, and jointly develop market demand, so as to give buyers a greater sense of security and make the supply relationship more stable.