Chinese Designer: Show Shows Just Want To Take Orders.

Fashion designer Wang Tao spent the Spring Festival in New York.

In February 16th, before the Spring Festival, she held the second show of her namesake brand in New York fashion week in New York Lincoln center.

Dressed in his own brand name Taoray Wang's green Lapel black coat, Wang Tao station, on the Lexington Avenue in Manhattan, New York, while braving the cold wind waiting for a taxi, said, "our fashion week September will come and we will come every season."

Not far away is the flagship store of luxury department store Barney 's New York, and Wang Tao wants her brand to have a place there.

It is no longer a novelty for Chinese designers to run a show in New York fashion week.

During this season's New York fashion week, young designers, fan ran, and others from China came to the show.

Many Chinese media have naturally called for the Chinese faces to go abroad and New York.

However, people in the industry know that designers have different reasons for attending fashion week.

Most of the examples are new designers like fan ran, who won the prize in the "Mercedes Benz China Pioneer designer" contest with excellent design, thus getting the chance to appear in the four fashion week.

Because big companies Mercedes Benz help each other, award-winning designers can not worry too much about shows and public relations arrangements, but this also means that they may have only one chance to show up.

Wang Tao took another road.

In New York, the design must be designed first: her design must be recognized by the Fashion Designers Association of New York.

Next she has to worry about cooperation with American show companies and public relations companies, because the latter two will play a great role in the quality and influence of fashion show.

Of course, strong financial support is also essential.

Wang Tao, one of the shareholders of the fashion group, said frankly that she was not only for the world to see her own works, but also for the group's continuous business investment: she wanted to leave her clothes with the same name brand in the US.

The fashion week of New York, London, Paris and Milan, the four most fashionable week of fashion show, is the best chance for fashion designers to get attention.

There are thousands of journalists and photographers in the show, and designer clothes will appear on TV, newspapers and magazines all year round.

It is not important for media reports to be criticized or praised. According to designer Christie Dio, "what matters is whether these can be on the front page."

Wang Tao, a brand design director in Europe and America and a Japanese designer, is well versed in the practical function of fashion week.

She said, "I want the market, and there is a bigger market in New York.

It's the biggest market after China. I want to take orders when I show. "

Receiving international orders,

The process of internationalization is already commonplace.

In the United States and Europe, the words "made in China" are printed in many clothes and even designer clothes.

According to the data of the global textile network, as early as the end of 2013, China's garment and textile enterprises have set up about more than 2600 factories in foreign countries and distributed in 108 countries and regions.

China's clothing and textile industry to the developed countries

And more and more cases of upstream raw materials are being acquired.

For example, Ruyi Group acquired Australia cotton field farm, fyda Group acquired Canada's new West dissolving pulp company, and the silver cashmere industry purchased the world-famous British cashmere yarn producer Duncan cotton mill.

Although China's clothing and textile industry has made many attempts in developing its own country, Chinese designers are not very successful in designing.

Although some European clothes are made in China, they should be specially marked "Designed in Italy" in Italy.

Wang Tao's attempts are different.

She ran Europe to talk about fabric, got the best cashmere fabric from Italy, and then designed it in China and made hand-made by Chinese workers, and eventually wanted to sell her "China design" and "made in China" high priced women's clothing at thousands of dollars in the US.

People who are concerned about Chinese brands going abroad will ask her what Chinese elements are in her design.

"The national is the world" is often the slogan of Chinese style going out.

Wang Tao said he did not emphasize Chinese elements in his design.

"I don't want to get the brand of Chinese design," Wang Tao said.

As a designer, she focuses on creation, and doesn't like to think too much about the idea of "tall and tall".