Haining Home Textile Promotes Design To Become Market "Big Winner"

The first Haining China home textiles (spring) Fair ended successfully.

In a short span of 3 days, Xu Village textile enterprises and foreign merchants reached a 1 billion 80 million yuan intention to deal, and launched the first shot of Haining home textile spring exhibition.

This spring home fair can achieve such a success, but also benefited from Yu Haining's home textile enterprises to continuously improve their design capabilities and gain market recognition.

During this spring fair, a number of representatives of the new design forces in the China World Trade Center center, such as ho Xin, Kimberly, Sheng Li, 1000 Hui, Ya Yi and other brand textile enterprises, attracted customers' footsteps.

"Business pavilions are open together every day, so we can pick products in one place and exchange business anytime and anywhere."

Wu Guohui, a merchant in Henan, said that the main purpose of choosing to attend the spring fair in Haining is to look at the cloth and design of the product. "Xu Village home textile has led the trend. This year's design is particularly bold and innovative."

The main brand has become the same choice for many home textile enterprises.

The Kimberly exhibition hall, located on the four floor, is the new brand of "the first man".

This series highlights the process design, integrates the Chinese wind elements such as blue and white porcelain and so on, and improves the material quality.

"Art,

And fabrics, which are the core competitiveness of products, will not be eliminated by the market without innovation.

Lu Jinzhou, chairman of Kimberly Textile Co., Ltd.

In recent years, the company has launched thousands of products every year, sending its designers to fashion centers such as Frankfurt and Paris every year.

With the deepening of Haining home textile school enterprise cooperation, Haining home textile enterprises will occupy a high level of core technology and talent in the new round of industry competition. The popularization of R & D center projects will lay a good foundation for the pformation and upgrading of the traditional textile industry and the future market competition.

This year, Haining Jin Yonghe Home Textile Weaving Co., Ltd. and Zhejiang Sci-Tech University have cooperated to increase research and development efforts and focus on design innovation.

"In terms of fabric function, we should pay attention to waterproof and sunscreen, and the styles are more innovative."

The head of the company said.

At more than 500 square meters.

On the special booth of ERON Fabric Co., Ltd., the company focuses on displaying two new styles of American and European styles, all of which are original products of the company's cooperation with Zhejiang Sci-Tech University. Each product has 16 series, positioned in the middle and high grade, showing the European and American style of international circulation.

In the future, the design ability of Haining home textiles will further improve.

On the afternoon of March 5th, as an important part of the spring fair, the organizers invited the chairman of the European design center, Politecn Milan.

Mr. Arturo Dalaacqua Bellavitis, the president of the Department, visited Haining with her team. The designers and representatives of the vast number of enterprises in Haining, who came to listen to the lectures, made a brilliant exposition on the theme of "INNOVATION AND YOU (design and you)".

Starting from the current trend, he shows a picture with design elements on the spot, and further stresses that designers should think about colors, yarns, fields, mountains and other fields to stimulate creativity and inspiration.

That evening, Xu Village signed a strategic cooperation agreement with the European design center and established the Haining design and design studio of the European design center.

In the future, a number of European designers, domestic and foreign famous enterprises will be stationed in the village, bringing the most advanced design, technology and production technology, will bring new strength to local enterprises, burst greater innovation and vitality, and further promote the pformation and upgrading of the home textile industry.

He said he will lead the design team to help Haining home textile enterprises change their design concepts, relocate their products, and extend Xu Village home textiles to Europe.

Zhu Weiqiang, Secretary of the Party committee of Xu village, said that strategic cooperation with European design and development will provide a better docking platform for manufacturers. In the future, it will further enhance the R & D strength of Haining home textiles and promote the "Xu Village cloth art town" as "the largest cloth industry base in the world".