AOKANG Shoe Revenue Last Year Net Profit Double Down Market Demand Or Weakness

The 2014 performance report released yesterday showed that the company achieved total revenue of 2 billion 964 million yuan last year, an increase of 6% over the same period last year.

Net profit of 251 million yuan, down 8.62% from the same period last year.

AOKANG shoe industry said that net profit decline was mainly affected by factors such as market downturn and weak demand.

At the end of the reporting period, AOKANG shoes industry was in good financial condition with a total assets of 4 billion 744 million yuan, down 0.73% from the end of last year, and total liabilities of 840 million yuan, down 20.7% from the same period last year.

AOKANG's performance last year was similar to that of 2013. Both revenues and net profits declined.

The depressed market has forced traditional shoe companies to adjust their layout.

In 2013, AOKANG shoes began to optimize the layout of the network, trying two years of O2O new business mode pformation.

AOKANG chairman Wang Zhentao has said that the footwear industry has entered a deep shuffle period.

In response to the sluggish market environment, AOKANG has dedicated a whole property to online businesses and has recruited about 200 full-time staff.

AOKANG

The company is mainly engaged in shoemaking, and is involved in commercial real estate, biological products and other fields.

The annual output value of the company is about 4000000000 yuan, the profit tax is more than 600 million yuan, and the brand value is 5 billion 2 million yuan.

The group carries out the management system of parent subsidiary company. Its headquarters is composed of eight centers, and has 18 subsidiary companies and business departments at home and abroad.

The company has more than 20 thousand employees, three shoe manufacturing bases and five shoe brands.

There are more than 30 provincial-level companies, more than 3000 chain stores and more than 800 stores in the country.

Leading products "AOKANG" brand shoes have been awarded China's genuine leather.

China's famous brand products, well-known trademarks in China and other titles, and become the sole trademark of China's leather shoes industry.

Now, AOKANG shoes, Kanglong casual shoes, beautiful ladies fashion shoes, and red Firebird shoes are under the State Quality Inspection Administration's state inspection free products.

According to the information released by the National Bureau of statistics, the company ranks first among the top ten enterprises in China's industrial enterprises for three consecutive years.

Brand growth

The group's predecessor was Yongjia Olin shoe factory, which was founded in 1988.

In 1995, it was approved by the Wenzhou municipal government to form AOKANG group. In June 1997, it was upgraded to the provincial batch group. In July of the same year, it was approved by the Ministry of agriculture as a national township enterprise group and a large second-class enterprise in the country. In August, it was approved by the State Administration of industry and commerce as a non regional group.

After more than 10 years of development, the company has established and perfected the modern enterprise management system from scratch, from small to large. It has introduced the CIS system in an all-round way, and has set up the Party branch, trade union, League Committee and basic militia organization of the private enterprise group in the whole country.

The AOKANG has been named as the provincial key backbone enterprise, the provincial "five batch" enterprises, the provincial top ten best township enterprises, the provincial, city and county contracts and trustworthy units, the top 50 provincial brand products, the ten strong industry in China, the top 100 private enterprises in the whole country, and the slogan of "AOKANG" brand shoes, accompanied by "wearing AOKANG and walking the Quartet", is well known at home and abroad, and has won the first Wenzhou famous trademarks, the first batch of famous brand products in Wenzhou, the first batch of famous brand products in Zhejiang, the famous brand in Zhejiang, the famous brand in Zhejiang.

China's leather shoes industry, the highest honor "leather logo", has been the two consecutive China real leather shoes and other titles. It has been recommended by the national footwear quality supervision and inspection center and the China Consumers Association. At the same time, it has been designated the first batch of exemption products by the state quality and Technical Supervision Bureau, and its domestic market share ranks the top three in the country.