Fashion Designers Rely On Clothing And Creativity To Open Bookstores.

With the decline of the private entity bookstore, Fang has gone against the trend, not only in Guangzhou's most luxurious shopping.

Successfully settled down, and opened branches in Chengdu and other places.

The pure physical bookstore has inevitably gone downhill.

Can the cross border compound business mode of Fang Fang provide a possible reference for the private book industry to get out of its predicament?

Although many people call it a bookstore, in fact, it's hard for you to define it so simply.

Many bookstores have to stay away from the busy market or stay underground even to lower the cost of rent. They are located in Guangzhou's top luxury shopping mall, which is located in Chengdu. They also live with LV, PRADA, DIOR and other international brands.

In the impression, bookshops are always full of bookshelves. The door is the best seller and the list. The most prominent place is brand clothing, creative daily necessities and coffee area. The book area only accounts for 1/3 of the whole space.

Many bookstores are looking forward to increasing sales of books.

Fang's book sales account for only 35% of total sales.

However, walking into the square, surrounded by winding bookshelves, that kind of books, those who sit on the ground and read books quietly, but always remind you, this is a bookstore.

It's just different from other bookstores.

Its English name is "FangSuo Commune", founder Mao Jihong said, rather than a bookstore, it is better to say it is a city public space, or an aesthetic life hall.

This characteristic makes it find a way to break through in the current decline of private entity bookstores.

Sending good news brings you more possibilities.

Although books are beautiful, they can not depend on their money making, but they are not romantic cultural imaginations.

In the Fang Fang, the division of labor of different products is very clear. Clothing and daily necessities are used for profit. Books are used to create atmosphere and attract tourists.

In the counter flow "breakthrough war" of Fang Fang, it is not books that bear the main force of generating income.

Walking into the square, we can see that books only occupy less than 1/3 of space here, and more space is left for clothing, fine daily necessities and coffee areas.

In the most prominent place at the entrance display sales, Mao Jihong founded the "exception" brand clothing, and he and Hongkong artists and another mountain people jointly founded the clothing brand "YNOT".

These clothes are mainly cotton and linen, low key and elegant, emphasizing natural environmental protection, paying attention to details and touch.

The price is close to the international first-line brand, easily thousands of yuan, tens of thousands of yuan.

"Exception", the brand of Guangzhou local women's clothing, has a history of nearly twenty years.

It is said that it has opened 90 stores in Beijing, Shanghai and Guangzhou, with annual sales of six hundred million or seven hundred million yuan and gross profit margin of more than 30%. It also broke into the fashion week of Paris.