What Is The Most Important Thing About Choosing A Clothing Store?
The location of clothing shops is very important for shopkeepers. The quality of a store will directly affect people's flow and sales volume, which is also an important part of determining whether your store can make money.
Therefore, it is especially important for a clothing store to choose a good shop site.
Good shopkeepers may choose to consider the two aspects of popularity and planning so that you can choose the store address easily.
1, is there any
Popularity
Good location is not absolute, but it has many commonalities, such as large population mobility, convenient pportation and so on.
According to the popular location, there are two kinds of shops: one is in the crowded market, the other is in the residential area.
The former is more important because of being a neighbour with a big shop. It should be the object of a large store.
Planning such a small shop, we must make a thorough and thorough marketing.
A small shop in the busy market may plan to cater for the young people's stomach, because young people like shopping best.
On the contrary, small shops that plan the products of old age should be opened in residential areas, which is a category of old people's activities.
2, whether it fits.
Plan
Need
First, choose locations according to the planning content.
Different types of goods sold in stores have different requirements for store locations.
Some shops require large shops, such as grooming stores and small supermarkets, but some shops are suitable for open and quiet places, such as health care stores and elderly service centers.
Two, we should select lots of spontaneous market segments.
In constant planning, a street will spontaneously become a "Rendezvous market" for the sale of certain commodities. People will naturally think of this street at the thought of purchasing a commodity.
Three, we should choose a storefront with advertising space.
Yes, we have
Storefront
Without a separate facade, you will lose your independent advertising space before the store, and you will lose the space to play a clever marketing role in front of the store.
Four, we must have a sense of borrowing.
That is to say, shop around a famous chain store or a strong brand store, or even next to it.
For example, if you want to plan to eat, you shop around the "McDonald's" and "KFC".
Because these famous foreign fast food restaurants have done a lot of careful market observation before choosing the store. They can not only check the time and spirit of the garden, but also use their brand effect to pick up some customers.
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