Avoid Mistakes In Location Selection Of Clothing Franchises

When I opened a clothing store, how could I choose a site to avoid mistakes? Q: I opened a clothing store before. At that time, in order to attract popularity, I chose a very golden area, which resulted in expensive rents.

At present, I plan to invest in a clothing store. How can I choose the site to avoid the last mistake?

A: when you encounter a very common misunderstanding of the "business circle", we often mistaken that a good business district is a crowded and lively place. Actually, it is more conducive to the growth of new clothing stores than having to compete for a good market.

It is a good idea to make a map of the business district in the process of choosing the store site.

1. investigate local clothing stores and place their positions on the map.

Look at their location characteristics, such as the radius of the surrounding population, the total population, and the distance from other similar enterprises, so as to measure the radius of its market, that is, the scope of business circles.

2. according to the map, mark out your favorite.

。

3., around the selected places, use the compass to draw out your own business according to the radius of the trade area before.

。

4. determine whether there are competitors in the business circle, weigh the strength of each other, and decide whether to change the location.

5. understand the population in the business circle.

Statistical characteristics, purchasing power and other related information will help you understand customer groups.

6. draw a street or bus line that you can walk to your clothing store to see if customers can get there easily.

Looking at such a map, you can see clearly whether the address you have chosen is in the right trade area.

Related links:

First of all, you have to know where people are going, not just there. You can spend some time calculating the volume of people in the morning, afternoon and evening in the area of interest. The number of people entering the shops is counted. The proportion of office workers, students and housewives in the people who go through them, and at least on weekdays and weekends, will be able to know the distribution of the crowd.

In this way, you can know that your effective customers and potential customers account for about half of the total traffic volume.

In addition to where people go, you have to consider how long it takes people to get to your store. Do they have time to go to your shop and take a look around.

The second step is to check the surrounding environment. The first step is to inspect the surrounding environment. This is to be observed from two angles. One is the businessman's point of view: what are the signs that the site can create performance? What is the fixed population consumption rate? Secondly, from the customer's perspective: will you be shopping here? What kind of people are you shopping here? There are some cool corners in the golden area, and there are also popular strongholds in the secondary business circle.

The most taboo place to find is to see someone else succeed, so they want to replicate a shop next door.

In addition, if you can take a step ahead of others to intercept customers on the customer's route, always pay attention to the position of your opponent and find a place that is enough to compete with you. You must remain in the top position. Otherwise, the business may be affected by the downwind of the same nature store.

Competition is the eternal theme in shopping malls, and its rule is survival of the fittest.

Please look at the shop front with the mood of your first date.

Look at it first and look closer. Imagine your shop's feeling in this space. Once the shop name is placed on the sign, will it be conspicuous? Can people who drive the car see it? Can pedestrians notice it on the sidewalk? A good storefront is like a live advertisement, not only convenient for people to find you, but also able to show themselves to potential customers on the road.

In addition, architectural design is also a key point. Is this location suitable for children's wear shops? Is it attractive? Some buildings, even in appearance design, are similar to shopping streets, and there may be considerable differences in details.

Is the quality of the building as good as that of children's clothing? Remember, think about buildings from the perspective of brand.

Customers will think that the quality of the goods adjacent to each other is quite similar, so it is very important to be in the same place with similar brands, because some location strategies are "parasitic".

In the big department store, children's clothing stores and supermarket brand stores are often opened. Customers who frequented these stores and supermarkets will also be attracted to you.

In addition, if you can meet some quality neighbors like video rental shops or dry cleaners, it will be better because these stores have the opportunity of "two visits", people will send clothes to wash, and they will be brought back again every few days. Post offices, supermarkets and banks are also easy to use.