On The Location Of Clothing Store Owners

A city will divide a number of business circles, and there are urban centers and sub centers.

In practical operation, we will face the location problem of trunk road location, main road intersection location, secondary arterial location, community location, location of urban and rural fringe.

Office workers live mostly outside the city centre.

Most of them are busy in the morning and have plenty of time after work in the afternoon.

According to the data, there will be a remarkably stable consumption hump on the main street along the street within eight hours of 2~3 hours after work.

Therefore, when choosing the main road (intersection), we should choose one side of the radiation direction near the center of the city in the light of the above situation (the intersection should consider the addition of two directions), which is beneficial for customers to stop.

Take the junction of the main trunk road to build an image shop.

The store signs will be enlarged to be beautiful, and the image is highly unified with the chain stores.

If possible, the color of the main body and curtain color of the whole building will match the color of the VI system, which is far from harmonious and beautiful, and can enhance the visual impact.

The location of back street (hutong), community, urban fringe and other areas with low rent price should be based on the principle of close proximity to residential areas and medical institutions.

The closer, the better, especially where there are competitors in the vicinity, who is close to a small step, sales may take a big step forward.

Store stores in large shopping malls and supermarkets are expensive, but share huge passenger flow with shopping malls (supermarkets). In combination with sales and marketing activities, timely adjustment of commodity structure in season will become a new store to contribute to the company.

In addition, in the process of site selection, we need to make a thorough analysis of the population density, occupational composition, family size, household income, consumption expenditure, sex ratio, age structure, floating population, total number of shops, consumption tendency, purchase time and motivation, and so on, and study the layout of the chain network in the region, which is based on the layout of the city business circle, and decides the combination of the central store and the central store.

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When I opened a clothing store, how could I choose a site to avoid mistakes? Q: I opened a clothing store before. At that time, in order to attract popularity, I chose a very golden area, which resulted in expensive rents.

At present, I plan to invest in a clothing store. How can I choose the site to avoid the last mistake?

A: when you encounter a very common misunderstanding of the "business circle", we often mistaken that a good business district is a crowded and lively place. Actually, it is more conducive to the growth of new clothing stores than having to compete for a good market.

It is a good idea to make a map of the business district in the process of choosing the store site.

1. investigate local clothing stores and place their positions on the map.

Look at their location characteristics, such as the radius of the surrounding population, the total population, and the distance from other similar enterprises, so as to measure the radius of its market, that is, the scope of business circles.

2. map out your favorite location according to the map.

3. around the selected places, draw your own business circle with compasses according to the radius of the trade area before.

4. determine whether there are competitors in the business circle, weigh the strength of each other, and decide whether to change the location.

5. understand the demographic, demographic characteristics, purchasing power and other relevant information in the business circle to help you understand the customer base.

6. draw a street or bus line that you can walk to your clothing store to see if customers can get there easily.

Looking at such a map, you can see clearly whether the address you have chosen is in the right trade area.