How To Attract Customers' Eyeballs
The naming of clothing shops must be standardized, and we should try to keep pace with international practices and strive for standardization.
At the same time, we need to register its name in time for legal protection.
The name must be individual and can not be repeated with any other shop name.
It has a unique personality and its own characteristics to make a deep impression on people, so that people can easily identify.
clothing
Shop naming is not only consistent with its business philosophy and activity recognition, it reflects and reflects the concept of clothing store, but also embodies the service purpose and clothing image of the clothing store. It enables people to see or hear the name of your clothing shop, and you can feel your business philosophy and have a pleasant association, which is good for your clothing store.
A name with high generalizations and strong attraction plays an important role in the visual stimulation and psychological impact of consumers. It not only gives people the enjoyment of beauty, but also attracts them.
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It plays the role of the first salesman.
The same goes for clothing stores.
Most of the shops in ancient times were characterized by "Shun", "Guang", "Tai" and "Xiang".
Modern management is also very careful to give its shop a concise and comprehensive shop name.
Some clothing stores are also named after their business characteristics, that is, the management features of clothing stores are expressed and strengthened by names, so that consumers can easily understand and memorise, such as Japanese store chains and 100 Lian clothing stores.
Others are named after the quality and convenience of goods, such as Wumart clothing store, PARKnSHOP clothing store, Meijia clothing store and so on.
A good store name that is directly related to the goods that you are in touch with, which is loud and attractive and suitable for its own characteristics will be unforgettable. It will add vitality to your clothes and bring you unexpected benefits.
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High quality and low price is one of the keys to selling goods well.
The success of a clothing store is no exception. How can we find a good source of goods?
Under normal circumstances, the purchase as far as possible around the middleman, directly to the factory to buy.
It is not easy to find manufacturers directly.
The "detective" method is not used by peers.
Peers often shop around.
See colleagues in the shop layout, marketing techniques, service projects and other new practices, will learn from it, and constantly improve business methods, chat with them, try to set out the purchase channel.
Clothing business is very sensitive to the price of clothing.
More than a month before each season, you can go to Guangzhou, Shenzhen and other clothing production places to stroll around.
Find the garment manufacturer directly and look at the template.
Visit the local clothing wholesale market and look at the clothing prices you are interested in.
Good clothing businessmen, Zhang can tell the quality characteristics of different costumes, familiar with their differences, and compare, it will naturally find many business opportunities.
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