Shan Shan And So On March Into The Children's Clothing The Strength Is At That Time?

In international brands such as NIKE, ADIDAS, BabyDior, D&Gbaby, etc. Children's wear After the market, in recent years, well-known clothing brands have extended their tentacles to the children's clothing market. There are many domestic brands such as Shan Shan, Semir, Metersbonwe, good bird, seven wolves, Bosideng, Jiangnan cloth, Lining, 361 degrees, Anta and so on.

In the general view that the economic environment is depressed, many clothing brands are involved in the field of children's clothing.

　　 The cake is still growing vigorously.

Children's clothing has been recognized as the last profitable piece of cake in the last few years. The children's wear market has always been relatively small in the clothing industry. But under the objective conditions such as baby boom, the third baby boom and the gradual birth of children after the 1980s, the children's wear market is gradually rising. Perhaps many of the ready-made clothes brands are looking at the huge development space of children's wear market, so they have launched the children's clothing brand strategy.

GXG brand leader Yu Yong said on many occasions that children's clothing must be a hot plate for China in the next 5 years. Yu Yong believes that "the real creation of spending power must be" after 70 "," after 80 ", because they have become the mainstream consumers in the society, and their awareness of brand is very high.

From the perspective of the development of foreign brands, the maturity of children's clothing market is also accompanied by the pace of big brands entering the children's wear market, which has become the fashion trend of fashion circles. The famous brand Burberry is one of the first big brands to enter the children's wear market. Gucci, Dior and so on have their extended children's sub lines. The sports brand Adidas, Nike and so on also started the kids series very early. ArmaniJunior children's clothing this year is ushered in the 30th anniversary grand ceremony.

In addition to the growing consumer space in children's wear market and the increase in brand awareness of children's clothing consumption, the leisure clothing market has entered a saturation period, which is also a major reason for many garment and garment brands to enter the market of children's clothing that has not yet been determined in the market pattern. Lining Lining, the head of investment company, said: "since 2010, the group of Lining began to set foot in the field of children's wear. Not only has it provided many high-quality products for the market, but also has accumulated rich experience in the field of children's wear." In fact, in recent years, after the steady development of the adult sports field, Lining has been reconsidering the disposition of combat power and planning the market from the simple classification of sports items, which takes the product of the producer as the center, and evolves to begin to pay attention to the subdivided consumption crowd, which is centered on the consumers. Entering the field of children's wear is a strategic direction of Lining.

The GOGIRL children's clothing of Shandong women's clothing, Shu long, pays attention to the comfort of children's wear, uses healthy environmental protection fabrics, and aims to create children's exclusive space with colorful imagination. Shu Lang may have seen the birth of many brands of children's clothing, will lead the new round of children's clothing consumption upgrade, brand consumption has gradually become the mainstream of children's clothing consumption. Famous works, drunken and GOGIRL children's clothing are the three brand new brands that are broken down in the original brand system of the company. The production of children's clothing, Shu Lang company takes the multi brand fashion cluster strategy as the starting point, takes the value innovation as the core, analyzes the brand experience from the international fashion thinking mode, and makes a comprehensive adjustment and improvement in terms of brand management, product positioning, product structure, marketing strategy and other substantive issues. It also promotes the improvement of brand management capability, R & D capability, marketing capability and market brand influence of Shu long brand. Through design innovation, technological innovation and marketing innovation, we can better enhance the internal strength of enterprises and the gold content of their own fashion culture, and seize the market and even the global market share.

The clothing brand extends to children's clothing, has certain superiority. Because the garment brand has mature brand operation ideas and market experience, at the same time, the mature garment brand also has advanced business mode and strong design power. These participants can make the development of domestic children's wear brand more rational and mature, and at the same time, it will further promote the competition of children's wear market in China.

　　 Famous brand children's wear still needs to be excavated.

Ningbo men's wear has always been a business card of Ningbo's industrial economy. In recent years, clothing and clothing have been marching into the children's clothing industry, which makes more people wonder if this can make children's clothing a new business card after Ningbo men's wear.

From the current pattern of children's clothing industry, Ningbo children's clothing enterprises and many children's clothing enterprises also have many opportunities. At present, there are a number of well-known brands in the children's wear market in China. Barbara Red, yellow, blue, paramount, Wahaha and so on. But according to the relevant statistics, the total sales share of the top 10 brands accounted for only a small part of the market share, so the lower market concentration also provided space for many brands to compete.

From the current situation of children's wear market, there is still a lack of a real leading brand. Under this environment, many children's wear brands are facing both opportunities and challenges.

Since 2000, with the increasing proportion of children aged 0~13 in China and the increasing disposable income of ordinary people, the Chinese children's wear market has maintained rapid growth. Parents are increasingly willing to invest in children, and children's clothing naturally becomes a market that all brands can not ignore. According to the insiders, there is no real leading brand in China's children's wear market. For example, balbbara children's clothing, which has the largest number of awards, the largest number of terminals and the highest sales, has increased by 2 billion 53 million in 2011, up 39.86% from the same period last year. As of 2011, there were 3300 stores in balbala children's clothing, but the base number was still small, and the brand appeal was not very obvious.

In the next few years, the market will mature and the market concentration will increase correspondingly. At the same time, consumers have a cumulative effect on brand cognition. With the increase of consumers' ability to pay, the consumption preference for brands will gradually increase, which will benefit more clothing brands with rich industry experience and brand recognition.

Some people say that children's clothing is a "low threshold" area, but it needs to be invested in famous brands. "Low threshold, low profit", "quick entry and quick going" are the opinions of many people in the industry of children's clothing industry. It's why children's clothing attracts a large number of enterprises with various backgrounds, but it is very difficult to produce the leading brands.

The opposite of "low threshold" is "low profits". Low price and low profit make children's clothing flat and low, so children's clothing has always been only at the top level of shopping malls, and basically can not enter the mainstream business circle, because it can not pay high rent, transfer fees, and can not compete with adult clothing to occupy high-quality resources. Benali, director of marketing forestry, said that brand children's clothing channels can not sink to the counties and cities until now, which also makes the channel of brand children's clothing Limited.