Casting New Advantages Of China'S Textile Industry Through Industrial Chain Collaborative Innovation

As China's economic development has entered the "new normal" of speed shifting, structural adjustment and power conversion, China's textile industry has slowed down, but it has great market potential and growth momentum.

In 2015, the year of the "12th Five-Year" plan and the "13th Five-Year" plan, the spring market action of China's textile and garment industry is gaining momentum.

March 2015 18-20, 2015 China International Textile yarn (Chun Xia) exhibition, 2015 China international textile fabrics and accessories (Chun Xia) exposition, 2015 China International Clothing and accessories exhibition (spring), as well as CHIC Exhibition The PH Value fashion first sinks and China International Knitting (Chun Xia) Expo will be held at the National Convention and Exhibition Center (Shanghai).

In the China Textile and apparel industry's highest level, the most international competitiveness and influence, and serve the whole industry chain, China's excellent surface accessories enterprises, yarn traders and clothing brands have come together, and internationally renowned producers, traders and brand dealers have come out. 222 thousand square meters of large area display style, dissemination brand Expand marketing and cooperative development.

Grasp the new normal, steady growth and structural adjustment

As China's economic development has entered the "new normal" of speed shifting, structural adjustment and power conversion, consumption and investment demand, production organization mode, comparative advantage of factors, market competition pattern, resource and environment constraints have shown a new phase change.

At present, the upgrading of domestic consumption structure has been accelerated. The personalized and diversified elastic demand of fashion, functionality and ecological safety has become a new consumption feature. Consumption patterns and channels are constantly changing. China has become the largest network sales market in the world, and online and offline consumption has become a new normal mode of consumption.

In terms of international competition, the pattern of international trade is being adjusted and reconstructed. The developed economies have entered the rational consumption norm and resumed the process of industrialization. The emerging economies are deeply involved in the adjustment of the international industrial layout. In addition, production factors and comparative advantages have changed, and the constraints of resources and environment are also increasing.

As a consumer goods industry, the textile industry is closely related to the development of the national macro economy. From last year, the main economic growth indicators of Enterprises above designated size increased from two digit growth to single digit growth, changing from high speed growth to medium speed growth. Under the internal and external environment, the era of high growth and quantity expansion has gone far away, grasping the external situation and inherent essence requirements of the new normal in the industry. Steady growth and structural adjustment have become an urgent demand.

Recently, Wang Tiankai, President of China Textile Industry Federation, pointed out in an interview that China Textile industry The pace is slowing down, but there is still a huge market potential and momentum for growth.

Over the years, the China Textile Industry Federation's series of exhibitions has always been a platform, bond and window to promote the development of the industry. At present, the professional exhibition is still an important way for the domestic and international textile and garment enterprises to open up the market. As a barometer and booster for the development of the industry, the exhibition needs to prepare for the rainy day and lead the innovation.

In the year of 2015 - 12th Five-Year, the spring joint exhibition was presented in an unprecedented scale in the form of collection.

Joint exhibition, gathering upstream and downstream

Over the past 30 years, China's textile industry has gained more and more voice in the world. Our strength comes from building a complete industrial chain and supporting the effective operation of the industry. Today, for the first time in the same period, the "spring joint exhibition" held in the same place is a comprehensive appearance of China's strength from upstream to downstream.

At the same time, this is also a way to adjust the thinking and exhibition mode of China Textile Union, and build an important platform for exhibition with market-oriented operation, highlighting the advantages of the Federation in the upstream and downstream industries, and playing a major role in the joint operation of the "joint fleet".

Yarns, fabrics, knitwear and garments, a value chain that covers the entire textile industry, will bring more business opportunities to exhibitors at the four exhibitions. At the same time, it will attract more buyers and professional spectators to facilitate more effective and efficient docking. The "spring exhibition" will play three roles as always: the role of trade platform in the industry exhibition economy, expanding the link role of the transnational allocation of industrial resources, and promoting the innovative thinking and enterprising role of the industry.

The collection of space forms the power of industrial centripetal force and linkage. It will play a gathering effect and produce different "chemical reactions" between upstream and downstream and between international and domestic. In the spring joint exhibition, the industry's highest level, the most competitive and influential service platform for the whole industry chain, the vision, quality and efficiency of China's textile industry transformation and upgrading will also be truly reflected and amplified, spread, and used for reference.

Deep service, innovation driven industry

Under the current circumstances, strengthening innovation drive is the fundamental way for the textile industry to effectively meet the requirements of upgrading domestic demand, crack down on production factors and resources and environment, and enhance international competitiveness. It is an inevitable requirement for the industry to adapt and guide the development of new normal. This is also important for the spring fair.

The China Textile Union Exhibition has always been an important platform for the new technology and new trend of the textile industry, and it also promotes the rapid development of new products and technologies. market Important trading platform.

The textile yarn exhibition will introduce famous domestic and foreign enterprises, and introduce new fibers and yarns of general concern. The textile accessories exhibition will display various new products developed by domestic and foreign fabric suppliers in the framework of functional use exhibition, and the CHIC fashion show will gather quality brands to show the new business mode.

With the replacement of quantity and expansion by personalization and diversification, it has increasingly become the new consumption trend feature, and better meets consumers' demand for high quality clothing products such as fashion, functionality and ecological safety. It has become an important mission of the textile and garment industry in the new era.

Spring exhibitions should be changed. The professional exhibitions will be meticulously divided in terms of use and category in the exhibition area. They will display the innovative advantages of their own brands and high-quality products more professionally, and show the fashion and sense of experience in the overall layout of the exhibition area.

A series of popular trend publishing activities in the spring exhibition include not only the new releases of clothing brands overseas, but also the fashion trends of fabrics and fabrics in the form of special releases and regional display. Many professional exchanges will help textile and garment enterprises to innovate in management and production and operation mode.

At present, emerging markets, including China, remain the main driving force for the global textile and garment industry. At the same time, with the new layout of the international division of labor, the coordinated development of the global textile industry will continue to strengthen. As a result, international exhibitors will continue to participate in the exhibition. Spring joint exhibition will become an important platform for China's textile and garment enterprises to join the international market and participate in the international industrial system division and cooperation.

The 2015 Yarn Expo spring yarn exhibition is located at hall 7.2 of the exhibition hall, with a scale of 10000 square meters. There are 248 exhibitors from 15 countries and regions including Bangladesh, India, Indonesia, Korea and Pakistan.

The 2015 Intertextile spring and summer fabric exhibition is on display at 1 billion 60 million square meters. It is located at 7, 8 and E. There are more than 2600 exhibitors from 24 countries and regions, including nearly 500 overseas exhibitors. Both the scale of exhibition and the number of exhibitors have doubled compared with the previous spring exhibitions. The exhibition hall is again showing its splendor in the fashion exhibition, and the exhibition hall and overseas exhibition hall are again the highlight of the exhibition.

The CHIC2015 fashion show has an exhibition area of 1 billion 60 million square meters. It is located in hall 5 and Hall 6. It brings together more than 1200 brands in 21 countries. 9 overseas exhibitions including France, Germany, South Korea, Hongkong, China, Taiwan and so on came strong, while the the MICAM Shanghai and Korean fashion show from Italy and PH value knitted show appeared in the exhibition.

The spring joint exhibition, while displaying the industry style and docking business, innovating exhibition services and extending exhibition functions. To provide matching services for differentiated needs of exhibitors in different stages of development and different categories, we will provide a new exhibition atmosphere and experience for exhibitors and professional audiences through a comprehensive upgrading service system, practical and effective related activities and professional quality exhibition partners, and create a platform for product innovation, resource integration and win-win cooperation, so as to grasp the new opportunities for Industry and enterprises to adjust and transform in the new normal.