Take The "Joint Fleet" To Create A New Pattern Of Knitting Win.

To promote China

The link between the upper and lower reaches of the chain will shorten the links of information feedback and communication between the upstream and downstream sectors. The Chinese textile industry will launch a big hand in March this year: the 2015 China International Textile yarn (Chun Xia) exhibition, the China international textile fabrics and accessories (Chun Xia) fair, the 2015 PH Value China International Knitting (Chun Xia) Fair (hereinafter referred to as PH Value) and the China International Clothing and Accessories Fair (hereinafter referred to as CHIC) in the same period in Shanghai. The joint exhibition of the above industry and downstream exhibition will help enterprises to enhance the brand value, expand new channels, and find new business opportunities, so as to create a brand name exhibition, which will provide a rare opportunity for Chinese and foreign textile industry professionals to communicate and cooperate in an all-round way.

The exhibition is a publicity and business platform sponsored by the Federation of Chinese textile industry in Shanghai, mainly knitted apparel and apparel products. Under the unified arrangement of the Federation of Chinese textile industry (hereinafter referred to as the "Federation"), with the aim of integrating resources, unified scheduling and comprehensive improvement, it will jointly build a clothing and apparel exhibition service platform with the highest level of international competitiveness and influence in Shanghai.

Organizers hope to create yarn and fabric through joint exhibitions.

The service platform of the whole industry chain, this new linkage mode of extending the exhibition service function in a completely new form, has not only widened the market for the exhibitors, has demonstrated the enterprise image, but also expanded the development space, truly realized the win-win situation between the organizers, exhibitors and customers.

Expanding market coverage

Enhance brand share

Take the exhibition as an example, a professional exhibition is a witness to the development of the industry in a period.

As PH Value, which has been successfully held for the three time, has long been a gold mark in the knitting industry. It is not only a witness to the rapid development of China's knitting industry, but also a promoter of knitting enterprises from big to strong.

Since 2015, PH Value has been divided into two sessions: PH VALUE China International Knitting (Chun Xia) exposition and China International Knitting (Qiu Dong) exposition.

The two exhibition in 2015 was held on March 18~20 and October 13~15, respectively, at the National Exhibition Center (Shanghai), Hongqiao new exhibition hall, Shanghai.

PH Value will be a form of CHIC exhibition, focusing on the service of knitted products, mainly including knitted sweater, underwear, swimsuit / beach wear, sportswear, home wear, T-shirt and socks, which will realize the value chain from garment processing to brand to channel to consumer.

PH Value will extend the exhibition service function in a completely new form. Through upgrading and refining services, it will help exhibitors and professional spectators create a new exhibition atmosphere and experience in business negotiation, channel development, trend publishing, international cooperation and capital docking.

The year 2015 marks a milestone in the development of China's knitting industry. In terms of scale and influence, it is more conducive to the development of China's knitting industry, the Nuclear Competitiveness of knitting industry, the effective promotion of new products, the pformation of production mode and the innovation of business models, and the formation of new competitive advantages.

In addition, PH Value China International Knitwear (Qiu Dong) has been held in the past.

By comparison, the China knitwear industry association will further expand its market coverage and increase its market share by holding the PH Value China International Knitting (Chun Xia) exposition, providing a strong guarantee for the rapid pformation and development of China's knitting industry.

Famous enterprises actively participate in exhibition

Cluster follows closely

As of February 2015, there are nearly 100 exhibitors participating in the exhibition. PH Value will use the National Exhibition Center (Shanghai) hall 6.1, with a total exhibition area of 5000 square meters.

Among them, the Jiaxing woolen sweater industry association organized 14 key woolen sweater companies including Jiaxing rabbit Huang cashmere Co., Zhejiang thousand Sheng Xi dress Co., Ltd., Jiaxing Di cashmere dress Co., Ltd. and Zhejiang Saint Nair Garments Co., Ltd., exhibiting at 558 square meters.

Qinghe cashmere products market management committee has organized nearly 10 related enterprises this year. The cashmere brands such as Bei Jiao, snow, Weiss, Lun Di LAN and so on are on display. The exhibition area is 318 square meters.

As the largest underwear industry cluster in China, the Shenzhen underwear industry association will be exhibited in the PH Value exhibition area, with an exhibition area of 144 square meters. It will focus on the overall situation of Shenzhen underwear industry, the elegant demeanour of famous enterprises, and the large-scale activities of the industry.

The Xingcheng swimsuit Industry Association, with the aim of "enhancing industrial value, expanding urban influence and cultivating creative ecology", has organized 15 enterprises to make a collective appearance at the exhibition with strong exhibition line-up. The exhibitors include SANQI, Shu, PLAYBOY, seaswim, Katie, kdilon, Jonif (Jaonifer), Jia Bei Ni (JABERNI), micro Qi (VICKI.VICKI), Qi Hai (QI HAI), butterfly posture (Tian Yu) and Tian Yu (H) and many other excellent swimsuit / beach wear brands, which help Huludao swimsuit industry and city brand development.

The Tianzhu industrial alliance, led by Hebei JJG chemical fiber limited liability company, will also organize 12 enterprises in the alliance to exhibit together with the exhibition area of 234 square meters, so as to promote the common development of the members of the alliance.

Haiyang knitted sweater industry association will also organize related enterprises to display on the exhibition site at the area of 100 square meters.

At the same time, apart from the important industrial clusters in the industry, the exhibition has also brought together many first-line brands in China, such as Heng Yuan Xiang, Erdos, Lu Wang, Hua Xiang, Wan Shi Li, Bo Bao Long, Noble, Jane Shang and so on, showing their brand image and cultural connotations.

These exhibitors have said that this kind of geographical convenience will enable enterprises to participate in the exhibition with strong flexibility, convenient information pmission and high degree of implementation, and enterprises can quickly adapt to market changes, which is undoubtedly a good thing for enterprises.

In addition, from the current exhibition, the most prominent feature is that the exhibitors from the original focus on image display to focus on product display, so that all the purpose of exhibitors enterprises to achieve through products, that is, let buyers come to participate in the exhibition "see the trend of business."

PH Value aims at providing more space and platform for more knitting enterprises to make enterprises more grounded and more pragmatic.

Personalized customization

Peer to peer service

In order to realize the function of the exhibition trade platform, PH Value has done a series of audience organization work.

In view of the different requirements of processing enterprises and brand exhibitors, the audience invited respectively.

Specifically, in terms of the audience invitation of processing enterprises, the clothing brand business is the main player. The organization of the audience for the brand exhibitors is mainly based on the channel providers. The fabric exhibition of the same period and the CHIC exhibitors will be potential buyers of PH Value.

Taking the Xingcheng swimwear exhibition as an example, through the original backstage buyers database, the Xingcheng industrial chain has been invited to the point to point support, and the audience has invited many means, wide coverage, key points and rhythmic ways, and has made extensive invitations through advertising, direct mail, e-mail and self media platform, and made key invitation through call centers and direct visits.

In addition, the publicity work of PH Value has also been innovating. In the light of the adjustment of the exhibition location and the actual development, after the confirmation of the cooperative media, we will conduct in-depth communication with the media and establish an effective, vigorous and operational propaganda plan.

In short, PH Value takes collaborative innovation as the main line, takes industrial pformation and development as the goal, expands domestic and foreign markets as the breakthrough point, accurately grasps the future development trend of China's knitting industry, actively builds up the bridge link between the government and enterprises, integrates industrial resources, and opens up a new world for the integration and development of China's knitting industry.