Why Do Fir Family Members Pour Cold Water On The Clothing Industry?

The largest exhibition in China's clothing industry is being held in Shanghai's National Convention and Exhibition Center on the two day.

On the morning of the opening day of the exhibition in March 18th, Zheng Yonggang, the owner of Shanshan, ran away. He asked for a visit to China for many years.

What is the level of the industry?

As a result, he said, well, things are good, quality and even design have a big look, but he seems to have no expectations for making the world brand of fir.

In an interview, he said plainly that the era of making money by clothing has passed, and the reason why he is still doing the clothing business is that he used to rely on his old clothes.

In fact, Zheng Yonggang has not been making clothes for many years, and it is not surprising that he poured cold water into the clothing industry at this time.

At present, with the sluggish foreign trade, the entire garment and textile industry is facing the pressure of growth and forced adjustment.

The organizational change from this clothing and textile exhibition is also evident.

The three day exhibition integrated the China International Textile yarn exhibition, China international textile fabrics and Accessories Expo, China International Clothing and accessories exhibition, and PH Value China International Knitting fair. This is the first time the three exhibitions have been held in the same place for the first time in history.

The organizers expect that through this collection of space, we can bring together the effect of agglomeration and produce different chemical reactions between the upstream and downstream, international and domestic, that is, new market opportunities.

On the one hand, the environment is not good. On the other hand, compared with other industries such as finance, the clothing industry is tired and annoying. "Every season is different. From fabric selection, production, management and marketing strategy, what can we do if we can't sell it back?"

However, what really makes Zheng Yonggang, the older generation of costumes, feel that the mode of operation of the garment industry is changing, not only because of the emergence of the electricity supplier, but also to subvert the traditional industrial chain rules.

In this time

China has opened up a buyer shop and designer brand store, attracting many people's attention.

Their clothes are very distinctive at first glance. In fact, their design and sales are different from their original clothing brands.

From the Korean clothing brand, park Xiang Quan now runs a brand of a buyer's shop, with its own brand, and the clothes in the store are mostly from the designer brand that he has scamper from Korea and Europe and America.

Through the way of joining, at present, his buyer's shop has already had dozens of branches in the whole country.

Nine Ji bin is also a collection shop for designers. It not only shares with domestic designers, but also chooses some designer brands overseas. However, they do not open their own shops, but are responsible for helping these brands find opportunities to cooperate with existing buyers' stores in China, or encourage those interested in opening stores to sell their clothes.

It is also a good thing for designers to integrate platforms with these designers.

Wu Xinmin resigned from the clothing company last year and began to make his own brand. "In the past, the company mainly designed dresses and so on, so few of them could express their individuality."

However, it is not easy to make a brand. Wu Xinmin also understands many problems.

So, like many designers who just started independent portal, she chose to join designer's brand integration platform, which helps her promote herself.

For example, to participate in the exhibition, to display new products on the new product release show held every month, and to accept orders through this platform, the condition is to pay a certain amount of royalty on the platform.

However, Wang Jun, who is also the director of brand design, has chosen a different road.

He set up his own company, specializing in making high-quality overcoats.

But he did not sell directly to the terminal, but collaborated with brands to customize products for the brand.

Although the price of the brand sold to the terminal is 5-10 times the price he sold to the brand, Wang Jun did not envy it. "Making the brand is a big project. I can't do it according to my current strength."

These different ways of clothing sales may represent a new fashion design, production and sales mode.

Zheng Yonggang's

It must be very different.

Zheng Yonggang is no longer a fetter in the clothing industry.