Children's Clothing Is The Key Development Direction Of Brand Clothing.

In recent years, clothing Industry demand growth has been weak, while children's wear, especially fashionable children's clothing, has maintained rapid growth. In addition, with the implementation of the two child policy, more and more affluent parents are paying more and more attention to children's fashion. All these factors make the prospect of fashionable children's clothing better. At the same time, the number of enterprises entering the market of children's wear is still increasing. Brand building, upgrading of quality and acquisition and merger will also become the mainstream of the industry.

The National Bureau of statistics released the 2012 - 2015 children's wear industry report shows that the annual growth rate of children's clothing industry's total output value can reach 25% to 30%. It is estimated that by 2015, the market capacity of our infant clothing and daily necessities will reach 227 billion 980 million yuan, and the industry's high growth rate will still be maintained.

Apart from the wide market, Children's wear Business high gross margin and long product line are also important reasons for attracting many enterprises to join. Industry pointed out that the average gross margin of children's clothing industry can be 60%, and the gross profit margin of international brands is even higher. On the other hand, the product line of children's wear is longer, and clothing and its peripheral products from 0 to 14 years old belong to the category of children's clothing. Therefore, children's clothing business has become the focus of brand development. In addition, through the development of the Internet and mobile terminals, parents began to pay more attention to children's fashion, and some star moo's dressing style has also become an object of imitation, which will enhance the prosperity of children's clothing market.

At ZARA, Uniqlo In the fast fashion brand stores such as Gap, children's clothing occupies a special area of cotton season in their shops. The rapid development of some overseas luxury brand children business has promoted the sales revenue growth of the company. In the domestic brand, Semir clothing's children's clothing brand " Barbara "At present, it has ranked the first place in China's children's wear industry. At present, Mei Bang clothing has two brands of MI Xi Di and moomoo children's clothing. The company also said that children's clothing will be the key development direction in the future.