Boston Men'S Wear Exhibition 2015CHIC

Bosideng brand is shining in the twenty-third China International Clothing and Accessories Fair (CHIC2015). It shows the brand's new ideas, new products, new images and new strategies. It also conveys the confidence of Bosideng brand in the new situation to constantly improve itself and achieve brand value remolding.

March 18, 2015 - 20 CHIC2015,

The overall design of the booth is based on the European architecture and streets, with the color of "Beige" as the main tonal, integrating the elements of the "fashion capital" of Milan into the exhibition.

In May 2015, Bosideng will be invited to participate in the exhibition and interactive activities in World Expo, Milan, at the China business union Pavilion in Milan, World Expo for 6 months.

Therefore, the CHIC2015 Bosideng booth design takes "Milan Tour" as the theme, presenting a "simple, fashionable and internationalized" exhibition space for us.

The exhibition platform uses the Milan street view as the maternal element.

Sex lines, logs combined with black metal, whether it is a wall, or a top, or a window, all details reveal a fashion atmosphere, so that the audience is like visiting Milan fashion capital when visiting.

This exhibition is based on Bosideng.

First, put forward the value proposition of "quality and quality" and cooperate with many famous international consulting and design companies to make the brand image more fashionable, fashionable and internationalized, and achieve a comprehensive improvement in brand positioning, product design and terminal image.

This trip to CHIC can be said to be a successful preview of the brand's participation in World Expo, Milan. The brand new image, classic design and warm atmosphere are refreshing.

From the opening of London flagship store to the European market, from China's manufacturing to world brands, Bosideng's brand spirit is commendable, but brand internationalization still has a long way to go.

And Bosideng's robust layout and step-by-step efforts are moving towards "the world's respected and world-renowned fashion brand operators".

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The three quarter performance of Nike Nike, the world's largest sporting goods manufacturer, released on Thursday after its US stock market, which outperformed market expectations, was disregarded by the group's warning that the current fourth quarter may be dragged down by the strength of the US dollar, pushing its share price up sharply to 4.49% to 102.73 dollars after Thursday.

Thanks to the strong demand of the largest market in North America, Nike Inc., Nike group's net profit in the three quarter ended February 28, 2015 increased by 16% to $791 million, or earnings per share of $0.89, exceeding the market forecast of $0.84, and the net profit and earnings per share in the 2014 fiscal year were 682 million US dollars and 0.75 US dollars respectively.

Sales in North America increased by 6% to $3 billion 250 million a year. After the exchange rate was displaced, the futures orders delivered from March to July were 15% year-on-year growth, far exceeding the 11.6% of the market forecast, while the group's overall futures orders increased by 11% year on year, and the expected growth rate was 9.9%.

Trevor Edwards, President of Nike Nike brand, pointed out that the growth of futures orders would be even higher if the last year's soccer World Cup was built on a high base.

Total quarterly revenue was $7 billion 460 million, less than $7 billion 620 million of the market forecast, but it was 7% higher than the 6 billion 970 million US dollars in the same period of the previous year.

Overseas sales have been affected by the strong dollar in varying degrees.

In the Greater China region, the rebound was strong, sales rose 15%, the exchange rate rose 17%, Western Europe performed better, and the sales increased 21% after the exchange rate was cut off, increasing by 10% according to the real exchange rate.

In the emerging markets, the growth rate before and after the exchange rate was 2% and 12% respectively. In terms of real exchange rates, sales in Japan and central and Eastern Europe fell by 6% and 10% respectively, and 8% and 7% after the exchange rate was removed.