Sheng Hong: Strengthen The Direction Of Industry Brand Building

The "China fiber fashion trend" issue, as a weathervane activity leading the development of the industry, has been highly concerned by the upstream and downstream industry chain of the entire textile industry, and has attracted the active participation of outstanding enterprises in many industries that focus on soft power. Sheng Hong Polytron Technologies Inc is one of the strong supporters of the event.

Sheng Hong Polytron Technologies Inc, as a leading enterprise in China's chemical fiber industry, has been committed to "innovative fiber technology". At present, it is the world's largest production and production base of polyester differential and functional fiber with an annual output of 1 million 650 thousand tons. It has developed the world's first professional production line of memory fiber, and is the world's largest supplier of all fiber extinction series, cationic DTY series fiber supplier and the world's largest supplier of fine denier differentiation, and one of the two largest PTT chip producers in the world. At the same time, Sheng Hong is the first chemical fiber enterprise to be awarded the "China Industrial awards Award". This is the highest award in China's industrial field, and is known as the "Oscar" of Chinese industry.

Relying on the platform of "China's fiber fashion trend", Sheng Hong, whose core competitiveness is technology, began to explore the brand development mode of China's fibers, and strive to really put the added value of technology on fiber products.

This time Release conference Sheng Hong will continue to work with Wu Xuekai, a famous designer of the gold top award, to show the true charm of Sheng Hong fiber products and create the fiber value of Sheng Hong's innovation. As a famous commercial designer, Wu Xuekai said: "Sheng Hong sponsored the event to create a new era of Chinese fiber. The moment, Fiber products The R & D has been expanded into a social activity. In this process, scientists, designers, professors and media in the University have been involved in the multi-dimensional collaboration, making the combination of fiber and technology and fashion more closely and affecting people's lives. This is undoubtedly a landmark creation.

　　 Fiber fashion trends released The whole process is a different fashion. We can see that fashion is not only the color and style innovation of clothing, but also a new way of expression through the combination of production, study and research and participation of the whole people. The fiber enterprises represented by Sheng Hong will build a new ecosystem through such activities, thereby enhancing the voice of Chinese fiber in the international arena and promoting the internationalization process of Chinese fibers.

Sheng Hong vigorously promotes the brand building of Chinese fibers, not only to set an example for the industry, but also to feel the benefits brought by the activities. Miu Hangen, chairman of Sheng Hong group, said: "the promotion of China's fiber fashion trend activities has provided an exchange platform for domestic textile enterprises, guided product design and enhanced development capability. The conference has studied the trend of international and domestic fiber fashion, implemented the design innovation into practice, injected the brand elements of our chemical fiber industry, and played a positive role in promoting the brand building of the industry. Sheng Hong has been fortunate to participate in the activities of fiber trend in four years, and this year's first naming campaign is an opportunity for Sheng Hong to seek development and change its thinking. From the previous product to the present brand, we have actively tried to provide customers with information from previous customers, and this is the positive attempt of Sheng Hong's product marketing and brand promotion, and has also achieved good results.