Nanjing: Big Data Boost Trademark Supervision Service Precision

"Not only has the national trademark approximate query, homophonic similar query functions, but also can query the names, graphics, classification registration number, initial examination time, registration time and other contents of all trademarks in Nanjing, so that the large data management of trademark management in Nanjing will become a reality."

Huang Mingchun, deputy director of Jiangsu Nanjing industrial and commercial bureau, made the above introduction to Nanjing trademark supervision and management software.

In recent years,

The municipal government and the Municipal Industrial and commercial bureau vigorously promote the development of trademark in Nanjing every year.

As of the end of 2014, the number of effective trademarks registered in Nanjing reached 80 thousand, and Madrid trademark international registration was 251.

88, 394 famous trademarks in the province and 743 famous trademarks in the city.

Although the local government attaches great importance to it,

Positive action has provided a good environment for the development of trademark industry in Nanjing. However, most of the statistical analysis of trademark development in the past relied on traditional means, which brought difficulty to the subsequent development and supervision of the trademark cause.

To this end, the Nanjing Municipal Industry and Commerce Bureau has accelerated the pace of exploring innovative trademark management services, especially after the introduction of the new trademark law. The Bureau has conducted a thorough and thorough investigation of the trademark registration and usage in Nanjing.

While seriously analyzing and studying the macro and micro economic situation, the bureau also took the initiative of the State Administration for Industry and Commerce and the Nanjing municipal government to report the trademark strategy promotion plan of Nanjing in the next three years, with the support of the relevant parties, and at the same time innovating the Nanjing trademark supervision and management software, taking into consideration the macro and micro economic situation as well as the characteristics of the trademark strategy development in Nanjing and the new requirements of the trademark work in the new era.

In September 2014, with the support and coordination of SAIC, the Nanjing Municipal Bureau of industry and Commerce obtained relevant data of more than 80 thousand trademarks in Nanjing area from relevant departments, and conducted a comparison, amendment and improvement over a month. Finally, a complete and accurate Nanjing trademark database was formed.

At present, the trademark supervision and management software has been running smoothly in Nanjing industrial and commercial bureau.

It is reported that the next step is that the Nanjing Municipal Industry and Commerce Bureau will extend the Nanjing trademark supervision and management software to the municipal market supervision and Administration Bureau of the whole city for trial, and through the big data of the software, we will set up the list of escorting brand support enterprises at the two levels of the city and district, clarify the specific contact personnel, and carry out "one enterprise, one policy" trademark assistance for the enterprises to be supported.

At the same time, in the "doubles" action, we should make full use of the advantages of big data to achieve precision strike.

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"Our chili peppers are sold throughout the country and exported to ASEAN countries such as Thailand and Malaysia. Such an ID card is missing. I didn't expect that the Bureau of industry and Commerce will come to serve us and guide us to apply for a registered trademark. It's really great!" Zhuang Jiuyi, chairman of Guangxi's Modern Agriculture Development Co., Ltd., was very impressed by the door service of Pingxiang industry and Commerce Bureau.

In 2014, Guangxi Bao Dao Modern Agriculture Development Co., Ltd. came to Pingxiang through investment promotion in Pingxiang, and invested 134 million yuan in Shanghai town to establish the "Taiwan hot pepper beauty pepper production demonstration base". Through the mode of "company + base + farmer", it planted more than 3000 mu of high quality and high value pepper independently developed.

Today, chili is growing well and with great fruits. The yield of Mu is nearly 3 tons. It is not only beautiful in appearance, but also moderately spicy, suitable for raw and cooked food, and tastes fresh and sweet. It is popular in the market.

In order to protect the legitimate rights and interests of Taiwan funded enterprises from being infringed, the Taiwan Affairs Office of Pingxiang city actively coordinated and docked. In March 18, 2015, the director of the Pingxiang Municipal Industry and Commerce Bureau personally led the professional team to take the initiative to come to the door, which is of great significance for promoting the sustainable development of the enterprise. It recommended that the enterprise be a registered trademark with high quality and high yield value for its own research and development, and administrative guidance on the trademark pattern and typeface design, to assist the enterprise in filling out the declaration form, preparing the application materials, and on-site to help inquire whether the enterprise's envisaged trademark has been registered.

Finally, the Pingxiang Bureau of industry and Commerce encourages enterprises to accelerate the implementation of the trademark strategy, create professional brands, operate in the top grade, work harder in publicity, and strive to create famous trademarks and enhance the core competitiveness of enterprises.