Hongxing Erke Makes Social Micro Runners And Sells "Fun".

At present, under the environment of "new normal" in China's economy, domestic and foreign shoes and clothing brands are finding new breakthroughs in the predicament.

Hongxing Erke "micro running shoes" won the first battle in 2014. 2015 new marketing communications unconsciously put forward the value proposition of "running shoes, running away from fun!". In the differentiated marketing, innovation and innovation, comprehensive efforts to social marketing, online and offline combination of effective drive micro runners, once again attracted the attention of the industry.

Just after the new year, Hongxing Erke official micro-blog began to play "some beautiful, worth" interesting "run" a series of "fun" running slogans, witty and interesting attracted many eyes.

"One step forward, a free pigeon dance performance", "a hamburger in a bus, or running on the road to smell flowers!"

"Going out and running up!" seems to have become a luxury in modern urbanization life. Besides working and studying, Hongxing Erke encourages young people to go out and embrace sunshine more often and feel the beauty and joy of life. This emotional marketing has revealed the voice of the youth, and has also narrowed the distance between "running shoes" and young friends.

On Valentine's day in February 14th, Hongxing Erke marketing team also held "Xiamen, tonight's theme activity for love" fun "in California cinema of Xiamen, triggering many lovers and consumers in micro-blog and WeChat friends circle.

Recently, Hongxing Erke "micro running shoes" activities also introduced the most popular HTML5 nowadays, launched a "H5 why people want to run" H5 fun interaction activities in the circle of friends.

The creative animation which is extended by running shoes and shoelaces shows the various reasons and touching moments of modern people's running in life, so that the theme of "something beautiful and worth running" is more moving, and its interest and sense of humor can not be stimulated by people jumping in a rush.

A senior marketer was full of praise when he saw this H5: "very DUANG! Very bright! Interesting, can play, can be basked in!"

In addition, the activity side is more sincere. By participating in the scratch code activities, there are still opportunities to win a pair of high running values and a pair of micro running shoes and coupons, and instantly click on the activities page. The Jingdong's Mini running shoes products have been robbed. The charm of the interesting social marketing can be seen. It is reported that this activity will last until April 7, 2015. By scanning and paying attention to the official WeChat of Hongxing Erke, we can see the menu sunshine experience - why people run and participate in this interactive activity.

The social marketing of this round of running shoes has successfully attracted the eyes of the young people. The key is to enjoy its good wear and wear. According to the young consumers of the running shoes, "like the small running shoes of Erke, it mainly includes not only the fashionable joys of casual shoes, but also the comfortable foot feeling of running shoes, which is very light, very breathable, and more wearable. Most of the day, I can wear it to enjoy the pleasures of life."

Nowadays, social media such as micro-blog and WeChat have become the first choice for young people to interact and get information. Brand dealers have also increased the budget and energy input of social media.

Hongxing Erke fully exerts the advantages of social media relations and short distance fast communication, accurately positioning young people after 85 and 90, with a more fresh, sunny and socialized language and expression, so that consumers are more interested in brands.

In today's severe winter economic environment, compared with the traditional media such as TV, magazines and outdoor advertising, the wisdom of the 42 rounds of social marketing is worth praises.

With micro runners becoming the favorite of the younger generation, Hongxing Erke successfully launched a breakthrough in social media and made it a target for other shoe brands in the industry.