• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Sports Brand Stirs Children'S Clothing Market

    2015/3/23 13:24:00 14

    PEAKChildren'S WearChildren'S Products

    While the overall performance is getting warmer, at Anta, 361 degrees,

    Peak

    In the announcement of the 2014 annual performance announcement, the development of market segments, especially children's markets, has become a new highlight beyond the retail pformation.


    It is understood that in 2014, Anta, XTEP, 361 degrees.

    Children's clothes

    The number of terminal stores has increased, and in 2015, the children's plate became an important strategic component of major sports brands.

    Children's wear shops generally increased

    As for the growth of 2014 performance, Anta management said it had great relations with the implementation of the multi brand strategy of the group.

    It is understood that at present, Anta owns Anta, FILA, NBA, Anta children and other brands, covering different groups of people and different retail outlets.

    Data show that in 2014, the number of children's shops in Anta was 1228, an increase of 347 compared with 881 in 2013.

    This year's target is 1500 to 1600.

    In addition, Anta has further enhanced the market position and attractiveness of FILA brand.

    At the end of 2014, there were 519 FILA stores in mainland China, Hongkong and Macao, representing an increase of 103 compared with 416 in 2013 and 550 to 600 in 2015.

    XTEP in

    Children's products

    There are also some initiatives. As of December 31, 2014, there were about 500 XTEP children's sales outlets, an increase of about 66.7% over the same period last year.

    The growth of children's clothing business at 361 degrees is even stronger.

    The data show that children's clothing at 361 degrees is mainly for children aged 5 to 12. As of the end of 2014, there were 2142 stores in children's clothing business, including 623 in East China, 672 in North China, 447 in Southern China and 400 in West China.

    The annual sales of children's clothing reached 508 million yuan, up 20.7% from 420 million yuan in 2013.

    Upgrading of children's strategic status

    It is understood that adult sports brands basically entered children's clothing market from 2010 to 2011. Before that, children's clothing market was mostly made up of international children's wear brands and local children's wear brands. At present, the largest share of children's clothing market is Semir's barabera brand.

    Because the overall size of children's wear brand in the domestic market is too small, the lack of brand operation, and the industry leading brand have not yet been determined, which has given the sports brand huge market space, coupled with the release of the second child policy and the further expansion of the market, in 2015, many adult sports brands regard children's clothing as one of the important strategies of the group.

    Ding Shizhong, chairman and CEO of Anta's board of directors, told reporters that many sports brands in the children's market were already doing it. Anta was the first to intervene. However, it is not easy for a brand to do a new business. Anta has been groping for the past few years.

    "In 2014, we basically found a development model suitable for children's brands. With the establishment of the business mode and the fact that China has no leading brands in children's shoes and clothing, there are great opportunities. The children's brand will become an important part of Anta group."

    XTEP Group Chairman Ding Shuibo also said that the market for children's products will be the focus of this year's investment, and the sales of XTEP children will increase to 600 to 800.

    In addition, XTEP has reached a cooperative relationship with the CCTV children's channel, Jiangsu you man cartoon TV and Beijing's cool children channel.

    361 degrees with Baidu signed a strategic cooperation agreement, the introduction of accurate positioning monitoring function of intelligent child shoes, using large data to cut into the high-end market, to improve the influence of children's clothing brand in the market.

    • Related reading

    British Supermodel Chandan Deng Jinjun Clothing Industry Launches Children'S Wear Series

    Children's wear
    |
    2015/3/20 12:54:00
    66

    森馬:童裝業務增長率超越主牌

    Children's wear
    |
    2015/3/18 21:21:00
    45

    Brand Force Children'S Clothing Business Grab Cake

    Children's wear
    |
    2015/3/17 20:53:00
    24

    Italy'S Famous Children'S Clothing Brand HARMONT&BLAINE JUNIOR Enters The Chinese Market.

    Children's wear
    |
    2015/3/16 17:46:00
    68

    The Growth Of Children'S Clothing Business

    Children's wear
    |
    2015/3/12 17:29:00
    25
    Read the next article

    Semir'S Four Children'S Wear Brands Unveiled In Shanghai

    In March 18th, the twenty-third China International Clothing and Accessories Fair (2015CHIC) will open in Shanghai. Semir's main brand Balabala (Barbara) will group with the group's 3 brand new children's wear brands MiniBalabala, Mongdodo and Sarabanda, focusing on the strategic layout of the group's children's clothing and other brands within and outside the industry.

    主站蜘蛛池模板: 国产成人精品视频一区二区不卡| 午夜精品在线视频| 免费大片黄在线观看| 亚州1区2区3区4区产品乱码2021| 亚洲国产欧美日韩| 一级视频免费观看| 国产精品大bbwbbwbbw| 男女过程很爽的视频网站| 精品免费一区二区三区| 最近高清中文在线字幕在线观看| 天天影视综合网色综合国产| 国产中文字幕免费观看| 亚洲天堂一级片| s女m男调教337799| 色妞AV永久一区二区国产AV| 欧美v在线观看| 国语对白avxxxooo| 午夜影视免费完整高清在线观看网站| 中文字幕一区二区三区精华液| 成年美女黄网站色大片图片| 欧美日在线观看| 天天操天天射天天插| 午夜视频在线观看一区二区| 久久国产精品99精品国产| 14萝自慰专用网站| 熟妇人妻不卡中文字幕| 成人av电影网站| 国产亚洲3p无码一区二区| 久久精品国产精品青草| jjzz日本护士| 积积对积积的桶120分钟| 成在线人视频免费视频| 国产伦理一区二区| 久久精品亚洲一区二区三区浴池| 欧美成人久久久| 欧美亚洲另类久久综合| 国产精品无码久久久久| 亚洲综合久久一本伊伊区| 《溢出》by沈糯在线阅读| 精品无码三级在线观看视频| 探花国产精品三级在线播放|