Semir'S Four Children'S Wear Brands Unveiled In Shanghai

March 18th, the twenty-third China International Clothing Clothes & Accessories Expo (2015CHIC) will open in Shanghai. Semir's main brand Balabala (Barbara) will group with its group's 3 brand new children's clothing brands MiniBalabala, Mongdodo and Sarabanda to show the group inside and outside the industry. Children's wear Multi brand strategic layout.

All along, Semir Clothes & Accessories In the field of children's industry, we constantly focus on consumer lifestyle, demand and children's clothing market segmentation. In recent years, while consolidating the main brand Balabala, the group has further realized the multi brand operation mode of Semir shares, and has been able to meet the growing differential demand of consumers through its brand new Mini, Balabala, Mongdodo and Sarabanda. Relying on Balabala brand and operation experience, the new brand of children's clothing has grown rapidly, which is recognized by the market and the vast number of consumers.

Balabala, founded in 2002, is an advocate of children's life style. brand The core concept is to focus on fashion, professional and one-stop core values, create a better lifestyle for children, and make them enjoy a comfortable and distinctive childhood.

Balabala for children aged 1-14, to introduce the rich variety of life scene changes, to reflect the trend of the style, to let the mother rest assured the comfort of the children, and to experience the pleasant interaction with the children, so as to meet the children's requirements for the aesthetic and quality of different styles, scenes and mothers, and strive to build a professional children's clothing brand rich in quality, good quality and affordable.

MiniBalabala, founded in 2013, is a baby fashion fashion brand that aims at the lack of leading brands in the 0~6 year old baby market. It follows the brand concept of care, health and convenience, and delivers professional, scientific and fashionable infant fashion information to provide professional infant clothing.

MiniBalabala, as an expert in infant and young children's clothing, focuses on the 4 focal points of fashion, profession, love and multi category, based on baby children's clothing, focusing on shopping centers, department stores, core commercial streets, business super and exclusive channels for mothers and children, introducing mainstream fashion into the field of baby children, and providing professional baby products for new mothers.

Mongdodo (dream dodo) regards "with dream with fun" as the core concept of the brand, advocates and encourages parents to respect their children's ideas and nature, and finds that apart from their academic needs, children can truly release their nature in a free environment and have their own dream land, based on this idea. Focus on the pursuit of the trend and quality of the 85 and 90s parents, to meet the needs of parents matching their children.

Mongdodo is committed to mining and studying children who are growing rapidly under the impact of the new Internet mode, focusing on their lifestyle, emotional needs, collocation needs and other aspects of changes and future consumption trends. Through professional, fashion, cost-effective combination of categories, become a professional brand to enrich children's lives.

Sarabanda, a brand from Italy, creates clothing and clothing for 0~16 year old children. It combines the fashion and fashion with the bright and cheerful nature of children. Sarabanda parent company Miniconf is located in Tuscany, Italy, near Florence. Over the past forty years, it has focused on the production and sale of professional children's clothing and clothing with the spirit of excellence.

Sarabanda brand represents high quality, elegant and Italian style; precise selection of fabrics and accessories; unswervingly combine fashion trends with brands; pay attention to the safety, comfort and durability of children's clothing. Brand in Italy and even the whole world has received favorable reviews. Sarabanda all products are carefully designed by the Italy local designers team of the company. All the series are strictly following the high standard quality control to meet the special requirements for the production of children's clothing.

Under the new situation, Balabala, MiniBalabala, Mongdodo and Sarabanda four children's clothing brands will be more suitable for children's actual needs and wear experience, providing high-quality products, professional fashion advice, fun and fun experience, so that children can grow up happily.