Luxury Can't Stand Hebei's "Spring Chill".

In March 18th, Luxury goods Brand Chanel announced that the price of products sold in Europe and the price of Asian region were lowered in April 8th. Meanwhile, the Chanel stores in mainland China have quietly lowered their prices.

According to the analysis of the industry, Chanel's price reduction has released the luxury goods in China has been "unable to live" signal, or will trigger the Domino domino effect.

　　 Beijing Shanghai Chanel price cuts, no wave in Hebei

　　 Chanel Some products in the mainland of China dropped by 20%, and the news immediately triggered a domestic consumer market turmoil. Reporters saw a bustling scene of customers queuing up in Shanghai. A friend in Beijing said that the passenger flow in the Beijing market was also increasing. The amount of the classic bag was not much, the average drop was 8000 to 10000 yuan, the wallet was reduced by 4000 yuan, and a 50 thousand yuan classic female watch dropped to 40 thousand yuan in a straight way. "Beijing"

The news that Shanghai and Beijing rush to buy Chanel instantly passed to Hebei, thus triggering the desire of a few consumers in Hebei to follow suit. It is reported that some shopping malls in Shijiazhuang received a consultation call for Chanel products in March 20th. However, reporters learned from Shijiazhuang Bei Guo Shang that the store sold Chanel perfume and cosmetics. The price of Chanel's stores in China was Chanel handbags, clothing, watches and so on. However, Chanel shops with such products only rank in the first tier cities such as Beijing and Shanghai, and did not enter Shijiazhuang's two or three line cities, so consumers did not have the opportunity to "rush" to Hebei's classic bag.

　　 Is it hard to crack down on overseas purchasing?

It is reported that in the past, the price of Chanel products was 40% higher in China than in Europe. Online purchasing And counterfeit goods run rampant. Recently, the euro has depreciated. At present, shopping in Europe is equivalent to 8 discount, which makes the European luxury goods purchase and Hai Tao market expand dramatically. In response to the global coordinated price, BrunoPavlovsky, President of Chanel brand division, said that China is the third largest market in Chanel. After the price cuts, all products except perfume will not exceed 5% in Europe, which will inhibit overseas purchasing.

Miss Wang's idea represents a group of people, and some netizens said: Chanel's price cut in China will force crying overseas purchasing. Zhou Ting, an industry insider with some research on luxury goods, said that the global price integration will be the future trend of the luxury goods industry. Chanel's price reduction has a certain demonstration effect. The purchasing industry, which depends on the price difference at home and abroad, will probably disappear in the future.

Although the price cut by Chanel has objectively attacked overseas purchasing, a senior person in Hebei's retail industry believes that cracking down on purchasing agents is only a cover. Chanel's real purpose is to stimulate consumption in the Chinese market. After the Central Committee launched a wave of anti-corruption, the sale of international second tier brands, including Chanel, plummeted in China.

　　 Hebei shopping malls: luxury watches are not good enough to sell.

It is reported that in 2014, the consumption of Chinese consumers in the mainland decreased by 11% over the same period last year. The proportion of China's luxury goods market in the global luxury market dropped from 13% in 2013 to 11% in 2014. In 2014, the Chinese luxury market research pointed out that in 2014, the implementation and promotion of the government's anti-corruption work had a lasting impact on the luxury gift giving trend.

Hebei businessmen feel deeply about this. A large Hebei Department Store The person in charge said that, as an operator, businessmen certainly hope that the luxury goods will sell more and more. However, judging from the current situation, the situation of the sale of international second tier brands and even the domestic first-line brands will not be reversed for a period of time.

He said that luxury watches fell badly. In a shopping mall in Hebei, the shop counters sold at least five or six pieces a month, and the price was taken at 2.3 million yuan. Now, the watches of 2.3 million yuan are not ready to sell, and the sale of ten pieces in one case can be sold for two yuan a month.

　　 Less frequent meetings, international men's wear sales decline

Reporters learned that in Hebei, the major shopping malls, international second line Men's wear Sales are also plummeting. A shopping mall leader said that all kinds of meetings were endless. Some meetings with high reception specifications ended with a shirt or a suit made as souvenirs. The souvenirs were worth a lot of money. A shirt was one thousand or two thousand yuan at a time, and the international big suit was always over 10000. Because of the many meetings, these men's wear were sold well. A cadre in Shijiazhuang even joked that "two years without buying new ones can't be worn out".

He said, there are few meetings now. Most of the men's wear sales in department stores in the provinces are mostly in Shijiazhuang. Some malls in men's clothing areas have changed from large sales to key areas, and the number of men's clothing brands has been reduced to single figures. Not only in Hebei, but also in the exchange with his colleagues, he learned that the domestic shopping malls are similar.

　　 Suppliers of Lafite liquor:

High price Lafite almost no goods.

Mr. Weng, Lafite series product agents, his products radiate the whole country. Yesterday when he was talking to reporters, he said that Hebei was not the key sales area of Lafite liquor. But even so, before the country restricted the consumption of three businesses, Hebei's agents had to take two or three boxes of Carruades de Lafite from him every month, six bottles per box, and 12 bottles, and the wholesale price of each bottle of wine was over 2000 yuan. When the price was soaring, even wholesale prices of each bottle rose to 4200 yuan. After limiting the consumption of three products, the quantity of goods in Hebei is even less. 2000 yuan a bottle of "Carruades de Lafite" almost no one wholesale, the volume is the lowest wine in the Lafite series, which is about 100 yuan per bottle.

The official of the Hebei Federation of Commerce said that from the current market reaction, Chanel's strong brand will not be unwarranted price cuts. The concern it will cause will not be confined to Chanel brand itself. The significance of the release of luxury sales is far greater than that of "price reduction" and "promotion".