Is The Travel Management Channel King? Is It Out Of Date?

It must not be the end of enterprise customer management. It is just a key to open up business customers. There will be richer value-added products and value-added services, and even cross-border products and services will be introduced. This will subvert the entire industry and really boost the introduction of travel management into the sunrise industry. The Internet has built an ecosystem, which can be managed partly by outsourcing, partly by management, or even by sharing customers across industries.

Unlimited, but the premise is that the channel is king, no matter what kind of thinking, how to occupy the corporate customer channel and get

Trust is the premise of all things.

We should not only think about the generation of our sons and grandchildren, but also think about what else we can do today so that we can live and live in order to be worthy of this era.

The innovation and introduction of new products and services should refer to the related sales of traditional industries. For example, if you go to a convenience store, you can buy a bottle of water, but you can hardly go to the convenience store to buy a gold bar. But if the water in this shop is ten times more expensive than Evian, and it will provide for your family for a long time, it is entirely possible for you to buy something valuable like gold bars.

So occupy the channel, reflect the value, the relationship, and insist on doing it, sometimes greatness is "boil" out.

I always believe that the past will never disappear, but only in another form.

In the Internet era, channels will also change one form, that is, "data".

As a breakthrough point, travel management has a part of data. If we can further excavate these data through marketing work, and finally connect the data to islands, that is the data "aircraft carrier". This kind of big data is not an opportunity for the layout but a cross boundary value-added opportunity. Maybe one day, the profit margins of business travel products are lower or even free, but the more attractive services are on the rise.

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Even if the Internet can not copy the foreign mode, the travel management is even more so.

If we talk about the way out in the future, all the big guys in this industry seem to have the same opinion.

In fact, we must stop complaining about customers' ignorance of travel management, so that we may see three ways.

First of all, we should lower our heads and work hard to make the details of all services solid and exceed customers' expectations forever. This service carrier includes personnel, processes and IT technology.

Second, never assume that customers are fools. The Internet eliminates information asymmetry. If you want to enrich your profits, you must have strong product mix, and you can't cross border cooperation, and build complete services, including car rental, Mice, etc.

Third, upgrading the style, coming out of the travel management and moving towards a more advanced management. As for this, we must have the first two points as the basis, and to what extent should we sell it?

Professionalism and sentiment will be the two leg of corporate customer marketing in the Internet era, and this market dividend has not yet been fully excavated and carved up. The Chinese market is not only dependent on competitive development, but also needs to be built together. Now China is not "having dreams to achieve, but achieving 10000". It is how to pool the power of many dreams.

Travel management companies can not just discuss and share in the industry, but also need to go to the customers together to show the real travel management to the business customers.

In the case of corporate customer marketing, if sales are sold to customers, the brand is to tell others who we are and why we can trust us, while marketing under the guidance of Internet thinking is to let customers become users and let him know who he is and what he wants.