How To Optimize And Pform Physical Stores Into "Digital Shops"

1. location: the three elements of a retail store.

Compare with the electricity supplier.

We should be good at giving full play to the advantages of "experience" and "service" in physical stores.

The repositioning of the physical store is based on the "good selling" goods, mainly through the following three elements: one is professional, one is experience, the other is service.

In the future, we

To survive, we must use the Internet to optimize our own thinking, with "expertise, experience and service" as our core gene, and enhance the ability of the entity store to share customers with hospitals and e-commerce providers.

How can snack bars differentiate themselves from other channels through category and display?

This is to be seen in the middle island, the doorway of the store, and the vicinity of the cash register. There are more categories that can embody fashion and fashion. Since 85 now and then 90% have become the main group of consumption, the introduction and display of these fashion categories can attract young people into the shop and reflect the different nature of the store with other channels: more fashionable and more professional.

The Internet will also change our commercial store and operation mode.

The rapid popularization of mobile Internet and the large number of applications of smart phones have brought huge industrial opportunities to the integration of mobile Internet users and offline stores. We can even say that the successful integration of mobile Internet customers by the physical stores will cause a great impact on the PC Internet business.

In the future, the ultimate mode of store is to gradually optimize the entity store to the "digital store" in the form of "entity + intelligence" by means of the Dongfeng of the mobile Internet, and finally realize the full channel O2O business mode with the mobile Internet as the main line.

4. customer communication: the establishment of the Internet self media platform.

To successfully realize the marketing promotion of "digital shop", a store must attach importance to the establishment of its own media platform, and combine all the social media mentioned above into an Internet self media promotion and publicity platform, so as to realize the low-cost and precise marketing, business and customer management of business circles and customers.

5. staff management: letting employees participate and focusing on "interactive management" is an important prerequisite for pleasing customers.

As the saying goes, "how do you treat employees in the background? How will the front desk staff treat customers?"

At present, the employment target of the retail shop is basically the new generation group with the post-90s generation. This generation hates the "preaching" type of parent management, does not like rigid and single work, lacks the spirit of hardworking and hardworking after 60 and 70, even if the salary incentive method is adopted, the effect is not as good as that of the previous generation of employees.

But after 90 employees have their own independent aesthetics, like self centred, sensitive to fashion and fashion, more expressive and personalized, and have more advantages in building stores' fashion and personalities than in post 60 and 70 employees. They are also better at communicating with other people and interacting with customers with new Internet tools.