Experts Say Luxury Goods Prices Will Become An Industry Trend.

As to whether other luxury brands will follow up the price cuts, Zhou Ting believes that Chanel's direct announcement of the price reduction is very brave compared with the previous various "discount" of luxury brands. Its demonstration role in the industry is bound to form an industry trend.

　　 Zhou Ting It is pointed out that Chanel and LV never enter the outlets, but do not discount, or even increase their prices year after year. They are very strong in protecting their brand image. She also mentioned in particular that "the price reduction of Chanel is right. LV The shock should be the biggest, or even a little "beat up". In the luxury industry, global price integration is an inevitable trend, and Chanel's approach will accelerate this process. "

According to Zhou Ting, with "China" Consumer With the formation of the market, luxury brands will start complacent, in Paris, in London, in New York, in Milan, in Seoul... There are queuing Chinese consumers everywhere. Sales of luxury brands in Europe and America are skyrocketing. Some of the brand's 70% business comes from Chinese consumers. But soon they found that it was abnormal.

"First, the stores in the Chinese market have become billboards and experiential shops, and sales are very bleak; second, sales revenue has increased, but operating profits have declined significantly; third, the brand has been developing in the Chinese market for more than ten years, invested a lot of manpower and material resources, and opened a large number of stores, operating costs have been increasing, but the market is hanging upside down. If the price of the Chinese market is still high, the ultimate victim is the brand itself. Therefore, we must let some of the consumption flow back to the Chinese market, readjust the price system, and make the brand channel reinvent, pricing strategy and customer management form a benign global operation mechanism.

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The first CHIC autumn exhibition will be set up in urban fashion, BLUE CHIC cowboy, children's wear world, original design, footwear and clothing, overseas fashion and other six exhibition areas to re assemble the original clothing categories, while the layout of the electricity supplier exhibition area and China international clothing procurement exhibition two new exhibition hall.

CHIC autumn exhibition is not only a continuation of the spring exhibition, but also an unprecedented innovation in the layout of the exhibition. It really fits the change of consumption at present, and takes market change as the starting point of exhibition planning.

For example, the BLUE CHIC cowboy Pavilion divides the cowboy's unique and inclusive single product separately. This diversified product crosses the age and nationality, and the design and technology are meeting the personalized needs of consumers nowadays. The exhibition area will gather the brand, accessories and supplies and related industries in the name of cowboys, and build a trade convergence and exchange of experience.

In the original design exhibition area, the rise of young consumers is calling for personalized products. The exhibition area will be aimed at independent designers, OEM design services and SHOWROOM platforms that are interested in expanding the market.

In addition, fashion retailers have been keen to perceive consumers' pursuit of integrity. CHIC shoes and clothing exhibition area is the specific presentation of this consumption change, and fashion shoes and clothing accessories are important roles in the operation of clothing brand.