Actively Handling Complaints Links To Build Genuine Resource Repositories

When people's copyright awareness needs to be strengthened, the development of Internet technology has made it easier and more complicated. Over the past few years, some copyright disputes involving copyright and copyright have been raging. In 2012, the "copyright infringement lawsuit against Baidu library", which is highly concerned by public opinion, is a typical case. The plaintiff took the Baidu library to court on the grounds that Baidu library infringed part of the copyright of the works. The confrontation between the two sides was once full of gunpowder.

In the final debate, the people's Court of Haidian District, Beijing, concluded that according to the regulations on the protection of the right to transmit information network, the Baidu library is a platform for providing information storage space services. It does not have the obligation to pre censor and monitor the works uploaded by network users. In the first instance, it rejected the appeals of "Baidu library" which had been put forward by writers' Rights Protection Union.

The principle of the court decision is fair and equitable. For the 7 cases of infringement, the court ordered Baidu to compensate the copyright owner for 145 thousand yuan. An Internet lawyer pointed out that in this incident, the Baidu library itself is not infringing, and it infringed pirated documents uploaded by some users. But the responsibility of Baidu is to stop infringement by deleting the infringing works in a timely manner.

Afterwards, Baidu dealt with the documents suspected of infringement, and set up a copyright protection mechanism. On this basis, Baidu further launched the copyright cooperation platform, providing revenue for copyright owners through two modes of pay sharing and advertising. This move is very popular.

After a widespread judicial trial, Internet enterprises The mode of win-win cooperation with copyright owners has been recognized by the industry and academia. This case undoubtedly has a symbolic guiding role in the development of Internet copyright business.

Looking back, executive director of Baidu copyright management center Wang Yan Gong "There are many problems in the history of Baidu's development," she said. At the beginning, the real difficulty faced by Baidu was how to handle the links of complaints among the rights holders efficiently, and how to better and faster help the rights holders maintain their rights.

For Baidu, passive response Copyright Disputes The era of development has ended. Today, Baidu, which is characterized by the characteristics of platform enterprises and its content enterprises, is actively handling the complaints of the rights holders. On the other hand, it also actively collaborates with the rights holders and various copyright organizations to cut off the channels for the dissemination of pirated works from the source of the works. Wang Yangong said that in recent years, Baidu invested a lot of money to purchase a large number of genuine cultural content. Up to now, a total of more than 4 billion yuan has been accumulated. Among them, the genuine resource library of Baidu Library covers 2839 famous authors and 300 million genuine works.

"In addition to the purchase of cultural content, Baidu has signed the authorized digital music distribution and anti piracy agreement with the three largest international record companies in China over the years. At the end of 2011, a strategic agreement on CI and Qu was signed with the China music society, and all the works of Baidu music were effectively solved. Deep cooperation with the Chinese literary society and publishing institutions has greatly reduced the complaints about copyright. Wang Yangong introduced.