2015 Shanghai CHIC Interview The Director Of BABIBOO Jeff, A Children's Clothing Brand

Hello, netizens, welcome to our world. clothing This is the scene of the twenty-third Shanghai CHIC. First of all, welcome to Mr. JEFF, marketing director of BABIBOO fashion children's wear brand. First, can you talk about how you feel about this CHIC?

BABIBOO: actually, this is us. brand The first time I attended the CHIC fashion show, because we have been making baby clothes before, and since then, we have also participated in the professional children's clothing exhibition. This exhibition belongs to the largest exhibition in the Fashion, so we belong to the psychology that we are looking forward to. Because before we have many customers in the maternal and child industry, but now also hope to be able to contact some professional Fashion fashion industry can contact our brand.

　 World clothing shoes and hats: This is the first time that BABIBOO has participated in the CHIC fashion show. What is the highlight of this time?

The highlight of BABIBOO: is that the whole image is very rich in collocation, plus a brand-new American authorized brand, Garfield, at the CHIC exhibition.

　　 World clothing shoes and hats nets: BABIBOO as fashion children's clothing brand, in response to increasingly fierce Children's wear What are the brand advantages of market competition?

BABIBOO: in fact, the style and location of our brand is quite different from that of many other baby brands nowadays, because the brand positioning of the traditional baby industry is more conservative, and the color will be more stable, such as pink, pink and blue. It seems to be the safest, but our brand positioning safety is necessary. But in addition to synchronous safety, in fact, we must have a special sense of design. Our whole design style is personalized, which is very different from the traditional baby brand.

　　 World clothing shoes and hats: then what is the sales mode of our BABIBOO? Can you tell us about it?

BABIBOO: we belong to the Hongkong brand, and there are different retail departments in Hongkong. When we enter the country, we will start with Shanghai first. We will do the activities of the direct stores first, and then we will continue to find agents and franchisees in the north, southwest and Southern China areas. So we have started in East China, slowly distributing in different parts of the country. Up to now, we have more than 100 direct shops in China.

　　 World clothing shoes and hats net: so do we participate in CHIC this time to achieve your desired results?

BABIBOO: the most direct result of our participation in CHIC is that we recognize that there are many different experts in the industry. We can talk about it and discuss whether we have any opportunities for cooperation.

　　 World clothing shoes and hats net: can you talk about the new plan for the future of BABIBOO?

BABIBOO: our brand has been established for more than four years, and style and positioning is a trend card, because you know that now parents are starting to be 80 and 90. In the face of such parents, their dress has their own requirements. Therefore, the development of our brand is also more and more fashionable, more personalized, and more flexible in terms of collocation. From the beginning of this year, we also have licensed brand of Garfield, which will bring in some American brands and Japanese brands one after another, so the grade of our real brand will be higher and higher.

　　 World clothing shoes and hats: Thank you very much, Mr. BABIBOO, the marketing director of JEFF, for coming to the world clothing shoes and hats net live room, and also wish BABIBOO the better development in the future.