Apparel Franchisees Have More Advantages Than Agents.
1, the source of goods: clothing franchisees direct supply from manufacturers, products are more complete, as long as some manufacturers, he will be taken to the franchisee to do, because manufacturers also hope that clothing franchisees to purchase more, only to purchase more in order to achieve his profits.
But the traditional clothing agents only push several or more than ten items of the manufacturers. It is impossible to get all the goods of the manufacturers together, because the more the agents purchase, the greater their inventory pressure and the more difficult the operation capital is.
2, support and policy: after the manufacturers directly supply to the franchisee, they will save the intermediate fee for the garment agents. Then the manufacturers will give more support to the franchisees. At that time, the manufacturers have always been concerned about the terminals. Only the traditional clothing agents have eaten the policies of the manufacturers, and have never reached the terminal stores.
It can be said that "the sky is high and the emperor is far away", and the manufacturers can not manage it! Now the clothing franchisees are directly cooperating with the manufacturers. The policy is obviously different. You may as well understand it.
Why does a clothing agency make many brands? They often ask for policies from each manufacturer with the support of their terminals. The result is that they are fat themselves and lose the terminal providers who take the goods below.
3, the operation strength: over the years, many cities have gone through many large and small cities. The clothing agents in various provinces and regions are acting many brands. In Chongqing, one of the most successful clothing agents has made almost 100 brands. Do you think so much of the financial strength of the clothing agents? How much money do you allocate to each brand? If you say he is rich, then I ask you how rich he is, why not go to a factory? The national market is much larger than that of the Chongqing market? Is he more money than he wants to earn? A typical "one foot tread" is the result of several failed cases.
4, brand image and regional protection: the traditional clothing agents rent a stall in that large wholesale market, and then sell a lot of brands for wholesale.
As long as the next terminal merchants take the goods, they will strongly recommend all his brands, so that they will become a genuine grocery store. What is more frightening is that shops and stores will kill each other, so that your profits will not be guaranteed.
From a professional point of view, clothing agents do not have a regional protection system, because a province, a region itself is only that large, and the protection of clothing agents is miserable, because clothing agents mainly rely on quantity, manufacturers and him first, once the volume fails, manufacturers will cancel him.
clothing
Agent qualification is also not supported at the same time. However, the clothing store directly developed by the manufacturers is different. There is a regional protection system and the price is uniform.
Bargain
The store only makes a single brand product and its image is unified, so it tends to get better and better.
5, resource sharing problem: Generally speaking, when each manufacturer is doing the national market, it will surely invite professional managers to "operate".
These professional managers are knowledgeable and experienced, and with the foresight of the company's decision-makers, they look at the problem differently from the clothing agents. Every detail will be thoughtful, and the brand will be well compared.
The national market is so large that which clothing store develops under their eyes, they can see clearly.
So from the franchisees choose stores, they will seriously assess, the successful experience will be shared with all garment franchisees.
6.
logistics
Question: many people think that it is convenient to get goods from local clothing franchisees. At that time, this is a wrong understanding, because the logistics is too developed now. Road, rail and air express are all point to point shipments.
Besides, manufacturers rely on you to make money, so he can't delay your sales timing.
Clothing agents are always fooling you when they preach convenience in front of you.
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