The Apparel Industry Is Busy Crossing The Main Complex Of Ai Di Clothing.

2014 is China. Textile and clothing Companies are busy crossing the border year. Transboundary is not simply duplication, combination, grafting, some enterprises blindly cross the border into chaos, and some enterprises cross the border to taste sweetness without squeezing the main industry investment and not abandoning the main business.

In April 2014, a large theme amusement park called "Dragon Prince" was being built in TAM. The investors behind it were Taizi long costumes. According to Wang Peihuo's plan, the Dragon Prince will be built as the largest indoor theme park in China, integrating into technology, entertainment, leisure and education. Around the theme amusement park, a Oteri J, a commercial street and an electricity supplier building will also be built.

In the meantime, a central industrial park in the middle reaches of 10 billion yuan was signed and settled. The project investor, Shang Ding Industrial Investment Co., Ltd. has three largest shareholders. One of them is the leader of the local Han style clothing enterprise, which is mainly engaged in the complex of the urban industrial park and even the manufacturing city.

In August of that year, Bo Yang Group, a parent company, tried to transform itself. Not long ago, a new signing ceremony was held with New Zealand's company in the field of infant formula. At the same time, Taiping bird chose cross-border home.

In addition, Guangyuan textiles, which mainly consist of dyeing and finishing and garment fabrics, have introduced healthy and environment-friendly home textiles and baby products. The nine Mu Wang and the eight horse tea industry jointly integrate the high-quality brand resources of both sides, providing high-end customers with noble quality, beautifully packaged and exclusive intimate gifts. Wahaha also began to set foot in commercial real estate and set up shopping mall in Europe. Hinur has invested in all Lei technology to enter new industries such as new energy, including new energy technology, environmental protection technology, intelligent building technology, communication products, digital products, investment consulting and so on.

From the announcement of the case, Zhonghe shares entered the field of new energy and new materials in 2012, and increased the layout of related industries all the way. In June last year, the company issued a fixed increase plan to increase the issuance of not more than 250 million shares, raising no more than 1 billion 500 million yuan, all used to supplement working capital, accelerate the layout of the lithium battery industry, promote the transformation from the textile and dyeing industry to the lithium industry, and have initially built a complete industrial chain of lithium, lithium and lithium battery materials.

In August 21st last year, the suspension of nearly 4 months of shares opened its major asset restructuring veil. After the reorganization is completed, the shares will be transformed from clothing enterprises to high-end eco agricultural enterprises, and the main business will be transformed completely.

Another example, in the announcement last September 10th, Huafang textile announced that Huafang Textile Co., Ltd. took all assets and liabilities it owned as replacement assets, and replaced the 100% equity equivalent of Jiahua energy, which was owned by 96 other trading partners such as Jia Hua group. The above asset replacement balance was issued by the company to the other party at a price of 5.32 yuan / share, and 932 million shares were paid.

Previously, the main business was mid and low end trousers. retail The 100 round pants industry, which buys cross-border e-commerce, is becoming a way to seek transformation.

It is worth noting that whether the industry is completely changed or diversified, the cross-border industries of textile and garment enterprises are all hot spots in the market.

Since last year, the first domestic talk show, "wonderful flower", is beloved by netizens. According to the head of the US brand, in order to match the title, the United States will also design the corresponding O2O promotion activities, including the promotion of the national stores and online official shopping mall. At the same time, the United States and the cross border cooperation, in the future users will be able to use the wallet in the United States bond store "face to face pay" payment, while the United States also settled in the purse public service number, users can use mobile phones for appointment fitting, binding member cards and other functions.

Yi Wen group, which has been focusing on men's wear, has invested in the movie "love story" in recent years. In the 20th anniversary brand marketing activities of Yi Wen, they collaborate with the mobile phone operators in the travel category, and later collaborate with the Huang Taiji pancake shop with "Internet gene".

Xia Hua, chairman of Yiwen group, said that every cooperation was successful. The innovation and transformation of traditional industries is actually forced out. From the beginning of her clothing, there are clothes enterprises going bankrupt. In China, if any industry grasped the opportunity, it could become a model of another industry. But if we cannot seize the opportunity, death is also in a flash.

Recently, the Israeli trip of Wu Jianmin, chairman of the clothing and clothing company, has contributed to the in-depth cooperation in cosmetics.

In particular, international brands are not idle. In January 2014, the H&M home home series officially entered the Chinese market. As of the end of August, 7 large flagship stores have been opened in the cities of China, Hong Kong, Macao and China.

As early as 2003, ZARA began to cross the border to make household products, providing bedding, tableware and bathroom accessories. In 2011, when ZARAhome came into China, it has opened nearly 20 stores. Although there is no official data on the specific share of sales, the market share is gradually expanding rather than shrinking from the perspective of cross-border brands.

In August 2014, the American department store, Target supermarket and BarnesandNoble Bookstore introduced the "Qi". UNIQLO stores sofa, tables, chairs and a IPad station for customers to use. We hope to keep customers more and increase their chances of shopping in stores.

To tide over the investment of Heji International Group 10CorsoComo Its shops include clothing, coffee, design, art and many other elements. In the visual design of terminal, we should pay attention to the consistency of brand image. The design of tables, floors, even napkins and cups should reflect the fashionable characteristics of 10CorsoComo design and art design.

In December of the same year, she opened the first Chinese women's boutique in the shopping mall, which was adjacent to the winning brand LV, GUCCI, and other luxury brands. Immediately after that, China's first women's experience shop, located in the iAPM shopping center, also unveiled its mystery. Apart from providing about 100 sports products, it also installed the first Nike+ gait analysis system in China, and also invited health coaches, health experts and private sports styling consultants to interact with consumers on a regular basis.

In addition, Gap (thematic reading) concept store began selling third kinds of non clothing products such as magazines and books provided by the party; RalphLauren's ClubMonaco invited its Toby sEstate cafe and the famous TheStrand bookstore to enter its flagship store; designer brand JohnVarvatos even opened bars in its own store.

In the era of e-commerce, most garment enterprises have high hopes for cross-border activities. Cross-border business will be a business mode that more companies are willing to try. However, it is not easy to talk about how clothing enterprises can find cooperation with their own brand culture, services and ideas in order to achieve maximum efficiency in marketing.