Xinji Leather Market Reversed

Xinji international leather city is regarded as a barometer for the development of leather industry in Xinji. More than 800 of the 1150 garment manufacturing enterprises have marketing and display shops here.

"Sales exceeded 6 billion yuan, an increase of more than 20% over the same period last year."

Recently, Tian Yingshen, deputy general manager of Xinji International Leather City, took the newly released annual financial statement. He sighed repeatedly: "first worry and then joy," the "year of the year" goes out of the "Mavericks" market. This year is really thrilling.

In Tian Yingshen's view, last October was the turning point of the Xinji leather industry's steady upward trend.

"Last summer, we went to Europe for an inspection tour and found that foreign markets were still gloomy, which made us less confident.

Once the business is running poorly, the leather city supported by rent will also be difficult to sustain. "

How to deal with the development of the "small year"? After a comprehensive analysis of all kinds of information gathered, a business battle to get rid of the difficulties began quietly.

Before the arrival of the traditional winter sales season, the manufacturers made preparations: they developed leather, down, fur and leather clothing on the basis of the original leather clothing and Nick's overcome. In the style of the products, they changed from traditional style to characteristic fashion. In the product positioning, high school and low grade were readily available to meet different consumer groups.

Xinji international leather city is also attracting people's minds.

"In October last year, we worked with 86 travel agencies in China to fully explore the potential of the 4A level tourist attractions in the leather city and to develop leisure shopping tours."

Thus, under the organization of travel agencies, a bus full of tourists sent tourists to Beijing, Tianjin, Shandong, Jiangsu and other places to Xinji. At the most day, the leather city received 200 bus buses.

Below county and county level

It is another focus of leather city's pioneering efforts.

"We investigated the shopping situation of tourists from different counties for 15 consecutive days.

In the past, some rural consumers came to buy some cheap goods such as gloves and slippers. Now they are different. A bus is 45 people. When they buy the more than 30 mink coat at most, it is about 500 thousand yuan.

To this end, leather city and travel agencies increase the departure location, direct the shuttle bus to the county seat.

And outside Qinhuangdao, all of them have been covered.

A car car brings tourists rolling money.

According to statistics,

Of the total 3 million 200 thousand passenger trips in the year, 1 million 900 thousand passengers were pported by travel agencies.

Hebei famous flower leather Co., Ltd. was a large sales person in leather city last year. 6 stores sold leather goods, bags and fur clothing respectively.

At noon on February 10th, people in the famous fur and fur clothing store came and went, and the more than 10 shopping guide members were so busy that they could not even eat lunch.

Li Zhansheng, general manager of the company who helped to receive customers, said: "there are big gains in the" year of the year ". The total sales volume increased by 20% year-on-year.