Why Is There A Strong Passenger Flow Power In Small Areas?

In conventional shopping centers, horizontal mobility is easier to gather and guide than vertical mobility, which makes many shopping centers tend to develop horizontally. There are only three layers of IKEA's shopping center in Beijing, Xihongmen, but the triangle's closed loop line design makes shopping arcade almost dead. In Hongkong, there is a vertical 17 storey shopping center, Hysan Place, which has a very small area, but it has strong passenger flow Power.

stay Beijing Xidan shopping mall, Chaoyang Joy City, Beijing APM and other shopping malls have a high floor set up. These shopping centers use cross level elevator to solve the problem that consumers are unable to drain upstream. Beijing APM spent hundreds of millions of yuan on the cross layer elevator. On the brand layout, the mainland market usually arranges the cinema and catering at the top level, arranges the supermarket at the bottom, and intersperses various formats such as clothing, entertainment and so on.

Because the brand introduction is more similar, the three main shopping centers have a high degree of overlap of the main brands. The two introduced Apple flagship stores respectively, and three of them have ZARA, H&M, Uniqlo GAP and other brands.

In the area of Shen Shen, it did not choose the large-scale experience formats such as cinemas and ice rink, and put more effort into the introduction of characteristic shops. For example, women's pilgrimage sites Garden of Eden, Kitchen 11, Holika Holika, etc. Xiao Wu, who has studied in Hong Kong for four years, told the Beijing Commercial Daily reporter that Shen Shen square is one of her favorite shopping centers in Hongkong. Speaking of the impression of this shopping center, Xiao Wu said that her first impression was not that the shopping mall was tall and difficult to visit, but that the shopping arcade was very innovative in design, and the brand screening was more personalized.

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In 1994, Parkson commercial group entered China's retail market for the first time in 1994, and opened its first store in Beijing, which is located at Fuxing inner street 101, which is located in the middle and high-end consumer group. Now, 21 years later, the number of stores in Beijing has only 3. One of the East Fourth Ring Parkson shops is no longer open to customers.

Although the Parkson East Fourth Ring store has stopped operation, it seems that the official website of Parkson has not been updated. The reporter chose the city "Beijing", and the shops appeared three, namely, Parkson Renaissance stores, Baisheng Mei Luo city store and Parksun Sun Palace store.

The Baisheng Mei Luo city store is located at the East Fourth Ring store of No. 189 shopping center in East Fourth Ring Road, Chaoyang District. Reporters once again visited the shop on the spot. Through the glass outside the store, they could see that all the merchants in the shop had been emptied. The shop was in a mess. The notice was posted on the door of the East Fourth Ring store in Parkson. "My shop will be reformed in July 1, 2014, and I will apologize for the inconvenience caused during the transformation." After the announcement, there was a landline and a mobile phone number, but when the reporter called the above two phone numbers yesterday, the landline could not get through, and the cell phone kept prompting that it had been turned off.

Reporters at the scene saw that the East Fourth Ring shop entrance was surrounded by a circle of construction projects, except that the door leading to the underground parking lot had not been closed. Reporters call Baisheng group learned that the East Fourth store has actually closed shop.

Du Yanhong, a retail researcher at CIC, told reporters in the Securities Daily that Parkson's East Fourth Ring customs store showed problems in the operation of the company and faced great difficulties. This is related to the declining trend of the domestic department stores. Besides, the business circle of the East Fourth Ring Road is not yet mature, and the flow rate of random people is not large. At the same time, Parkson is reluctant to innovate. It still sticks to its traditional department store mode and keeps its profits declining.

It is worth noting that at the same time, when Parkson shops, Parkson will open a new store in Beijing Longhu Tian Jie, the Parkson stakeholders said that the Longhu shop specific progress, he also did not know. However, Parkson also said in its annual report that in order to remain competitive, the group adopted a prudent strategy for opening a store and prudently aimed at second tier cities with high growth potential. In 2014, five new stores were opened in Zhongshan, Zhengzhou, Chongqing, Nanchang and Mianyang.

"Longhu Tian Jie" is a shopping center built on the subway station, with a safe flow of people and a Longhu team with rich experience in commercial real estate. The external environment is relatively ideal. But the rent will have some pressure on Parkson in the future. Du Yanhong added, the current department store industry is obviously affected by the electricity supplier, and the traditional department store shopping place is also changing to the shopping center. Parkson only has to realize the strategic transformation first and find a new way to expand.