Creativity Creates "Miracle" In Hongkong'S Shen Shen Square

In Hongkong, there is a vertical 17 storey shopping center, Hysan Place, which has a very small area but has strong passenger flow power.

Beijing Business Daily reporter will reveal the layout of this shopping center.

The 17 storey Shen Shen square is located in the heart of Tongluowan, Hongkong. It connects with MTR Tongluowan.

The "heterogeneous" shopping center, which opened in 2012, has attracted a lot of attention in the circle of friends recently because of the introduction of a "WeChat Shenzhen".

In the commercial area of Hongkong, it is a special existence.

Its floor is very high, the retail space is about 42 thousand square meters, and the single floor area is not more than 2400 square meters.

In this three-dimensional box, it has nearly 120 international fashion and famous brands.

The shopping mall has been interpreting the definition of Hip: "it's not just fashion stuff, it's something that can be touched and belongs to everyone."

The shopping center's interior layout and spatial structure are ingenious.

It is understood that its interior is basically treated with elegant and monochromatic adjustment, and geometric construction lines are added to create a modern atmosphere.

Because of the higher storeys, there is a clear division on each floor of the Plaza, which enables consumers to find the purchase quickly.

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Each area has different shopping atmosphere and merchandise.

Though some of them appeared in the air gardens.

But in order to make the retail area more fluent, Shen Shen square worked hard in the design of the two atrium.

It allows one atrium to absorb natural light and use atrium to attract customers to different shopping areas.

Whether in the mainland, Hongkong or the global shopping center, the selection of main shops and sub main stores is especially important.

The main store brand almost represents the brand rank and target customer group of a shopping mall, and the main store is also an important way for shopping centers to attract consumers.

In the clustered Xihongmen shopping center, John Tegn e r, the global president of IKEA shopping center, introduces the layout of the shopping center as a triangular design. There are strong passenger flows at three vertices, namely, Xihongmen subway station, IKEA home, and sunning and Auchan.

The three major passenger engines are connected to each other, so the passenger flow is cycled.

According to the micro signal "

The introduction of "texture creativity" has set up supermarkets, restaurants and bookstores at the bottom and the top level respectively.

Supermarkets located on the B2 level pay great attention to commodity display and taste.

The B1 layer directly connected with the subway has a one-stop shopping shop opened by DFS group, a leader in the world luxury tourism retail business. This store provides many free value-added services including eyebrow repair, hand massage, makeup and so on.

It is worth mentioning that the largest apple flagship store in Hong Kong is also settled here.

At the top level of the Plaza, the sincere bookstore and the food plaza are entrenched. The bookstore, which has become the landmark of cultural consumption, has given consumers a reason to come here.