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    Operators: The Core Purpose Is To Increase Rental Income.

    2015/3/18 12:24:00 21

    OperatorPurposeRental Income

    Although many service office operators have put forward the concept of entrepreneurship, and claim that open offices provide excellent observation opportunities for venture capitalists, but from the current operation of the Chinese version of WeWork, "entrepreneurial paradise" is still hard to land.

    The hatching success rate of traditional hatchery is as high as 85%. Behind this figure, there is a higher threshold for entry.

    The service oriented office is aiming at the niche market, and attracts the tenants with the low threshold. However, it still stays in the stage of conceptual speculation.

    The person in charge of the above incubator said in an interview with the daily economic news, "because many of the incubators are public welfare, they have access requirements for the entrepreneurial teams. Generally, they are required to provide business plans. After the audit is assessed, they can be stationed, and they will be regularly asked to report on the progress of entrepreneurship.

    When the enterprise develops to a certain extent, in order to increase the turnover rate of enterprises in the park, they will be asked to leave the Incubation Park. The time is generally 6 months, and the hatching success rate is as high as 85%.

    It is understood that many of these incubators have strong backgrounds. They can provide basic services similar to service oriented offices, and provide more diversified services such as park business communication, personnel, law, and market. These services are free, and should be said to be more suitable for entrepreneurs.

    Can Chinese version WeWork become an incubator for entrepreneurial projects?

    Huang Lichong believes that entrepreneurship can be successfully created without being left alone. Most businesses fail, and they can only rely on their own understanding.

    Onlookers can only choose from the majority of "innovative ideas" to choose the most successful projects to invest and guide, and to profit by sharing their success.

    Huang Lichong said that the idea and concept of incubating enterprises in the IT field are very good, but how to recover the cost of value-added services is a big problem.

    Moreover, from the maturity to take-off of normal enterprises, the normal cycle is 10 years, IT enterprises will be shorter, and those who can start from scratch will be scarce talents.

    Entrepreneur

    Blindly providing services is likely to be difficult to recover costs.

    An industry insider told reporters that in fact, the core purpose of service offices is to improve the efficiency of commercial office buildings and increase rental income.

    In the case of high price commercial property sales difficulties, SOHO in order to improve the efficiency of office buildings, the office building will be rented up to zero after the rental and recovery of funds, which is relatively simple and convenient way of operation.

    On the website of the honeycomb office space, the reporter saw a message saying that if the developers of the idle office buildings can contact them, they will be rebuilt and then let out.

    According to the insiders, the main sources of profit for the Chinese version of WeWork are three categories: first, the cost of workstations; the use of desks to pay part of the cost; two, the membership fees, that is, the enjoyment of platform resources; and finally, if there is really a "venture" project, a service office operator can choose to follow suit.

    risk

    Larger.

    As far as the status quo is concerned, if office space can be fully leased, profits can be realized.

    Only a few days after Mao Daqing's resignation and establishment of the Chinese version of WeWork, some people have attracted investors to participate in the crowd raising with the concept of "creating a customer incubator".

    "Adopt the crowd raising mode to purchase office space in the CBD SOHO core area of Beijing, and establish a" customer incubator "physical space to attract cultural and creative industries represented by digital media (including but not limited to).

    Internet

    "Digital media, creative creation, cultural communication" and so on.

    This crowd raising project is located in the outer core SOHO of the CBD core area of Beijing, with an area of 1074 square meters.

    The total amount of capital contribution of the limited partnership is 36 million yuan, with cash investment, investment lower limit of 1 million 800 thousand yuan, increasing with 1 million 800 thousand yuan, upper limit of 10 million 800 thousand yuan, income source is rent income.

    "Daily economic news" reporter learned that the rent level of the SOHO is quoted as 7~7.5 yuan / square meter / day, and the public rental project will be fixed at 6.5~7 yuan / square meter / day.

    According to 7 yuan, the rent return rate of the project is only 7.62% when partners do not require the use of public rental housing.

    Because of the higher price of second-hand housing outside SOHO, the above investment is more attractive than the second-hand housing purchased directly from overseas SOHO.

    Acting intermediary SOHO sales of second-hand housing intermediary sales staff told reporters that the price of second-hand housing SOHO 35 thousand yuan ~5 / m2.

    An industry insider familiar with the crowd said that the crowd was actually raising funds to buy office space for overseas SOHO, and then leasing it to start-up companies, which had little to do with the project of "incubator".

    China's entrepreneurial economic industry is in the ascendant. How to maintain a steady flow of tourists is an important proposition for operators.

    If there is no steady passenger flow, it will be extremely difficult for capital to return. SOHO 3Q may rely on Pan Shiyi's "star effect" to attract customers. However, for those operators who do not own their own property, the choice of rental property and the number of passengers will be an important risk control factor.


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