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    Legend Of Lotus Shop

    2015/3/18 12:18:00 21

    Lotus FlowerClosing Shop TroubleBrand Strategy

    Du Yanhong, a retail researcher at CIC, said in an interview with reporters that the reason for the failure of the bee lotus in China's cloth business is not only the poor retail environment in China, but also the weakness of the business development. "The bee lotus has worked out the plan of the hundred stores, but it is rather blind in the development process, and has lost many of its layout, leading to the difficulty of playing a strong synergy and scale effect. This mistake caused great damage to the lotus flower, and then changed to the environment.

    Yesterday, reporters visited the lotus shop in Liuliqiao, found that apart from the two large passenger distribution centers of Beijing West passenger station and Liuliqiao passenger station, there were also a large number of mature communities. A staff member in the exchange with reporters, mistaken the reporter as a businessman who wants to be settled, she suggested that reporters, if you want to enter the bee lotus, we should consider clearly, "now the business is not good enough, many shops are closed."

    Reporters observed that the first floor and the two floor of the shopping mall did appear lots of vacancies, and a staff member of the outdoor shop, who was on the first floor of the vacancy shop, told reporters. Sports brand The store moved away more than a month ago, and there is no new store yet. But in the same situation, it appeared on the two floor. A cosmetics shop was diagonally opposite to the original clothing store. The store manager admitted that the business was not good enough now, and the business of selling clothes and clothes on the opposite side could not work.

    For the recent spread of the crazy bee lotus shop Liuliqiao shop rumors, most of the staff said that the store did not know. The staff at the cosmetic shop said, "will it?" Guan Dian I don't know yet, but the shopping mall. Attract investment The manager has just looked for us, saying that the supermarket on the third floor should be merged with the two floor and rent out the third floor. " As a matter of fact, there are many empty shops on the first and two floors of the building. It is still unknown whether the third floor will be successfully rented out.

    The third floor of Liuliqiao store has a total area of 9732 square meters. It is defined as "the leisure shopping center with large supermarkets, men and women fashion clothes and restaurants". However, according to the reporter's observation, there are not many people in supermarkets at rush hour. At 16 p.m., the reporter saw at the store in Liuliqiao that the brand of the store was generally low and medium, and the shelves were more relaxed than the general supermarkets. The two floor outlet had a total of 33 cash registers. Only 2 of them were open now, and there were only a dozen customers queuing up. Besides, the shopping arcade also played a promotional advertisement for "big clearance".

    Public information shows that the parent company of the listed company of Thailand stock exchange is the Chia Tai Group. In 1995, Chia Tai Group joined hands with WAL-MART to introduce lotus into China. In 1997, the first store "lotus flower" opened in Shanghai; in 2008, lotus was renamed "Bu bee lotus". However, the Beijing market of the North China region was the first to arrive at the end of 2003, and the first store was the Liuliqiao store, which was rumored by relevant shops.


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