The Seven Pformation Of Xiushui Street In Ten Years: Aiming At The New Light And Sky

The Xiushui Street market's ten year old birthday was a bit "cold". Unlike the previous rent, the three tier shopping malls were empty.

This is exactly what Zhang Yongping, chairman of Xiushui Street group, gave to the market "birthday gift" - "closed market selection" in batches.

Zhang Yongping said that the next Xiushui Street market will conduct a wide range of screening for merchants, and shops that do not match high-end goods will be repaid according to the rentals and rental contracts of various formats. At the same time, the market will select businesses that are in line with high-end market positioning and reopen in batches.

According to the plan, more than 50% of the merchants in the market will be replaced, with a total number of more than 500, which is expected to be completed by August and September.

In Zhang Yongping's view, these merchants are mainly in the two main aspects of commodity quality and service quality, which do not conform to the new positioning of the market.

It is understood that the Xiushui Street market has submitted relevant government departments to intensify law enforcement and carry out activities of "daily inspection and monthly return".

However, the Xiushui Street market will not directly retreat merchants, but in accordance with the agreement.

"To the new light world (now renamed Beijing SKP), Yansha, China World Trade Center, Qiao Fu and other high-end shopping malls than the quality parity, to Xiushui purchase."

Become a new slogan for the market.

Zhang Yongping said that the Xiushui Street market is to attract consumers with high quality and low price commodities.

In Zhang Yongping's view, the quality of future market goods is no different from that of other high-end shopping malls, but the price is much cheaper in the direct selling mode of the factory.

The reporter has seen the shops that have been replaced, the shop display is more exquisite than the original merchants.

As a designer, the shop is her personal shop, which has advantages not only in price but also in design.

Xiushui Street market investment materials show that the re introduction of business is mainly aimed at.

, independent brands, foreign trade buyers, fashion buyers and other businesses, and clearly welcome sales and international.

Merchants of the same line with the same quality and different brand goods enter.

According to the Xiushui Street market, it is planning to replicate the high-end market operation mode to the whole country, opening 3 stores in the first tier cities within two years and reaching 10 in five years.

In Zhang Yongping's view, there are too many brand dealers, designer brands and private brands that need such establishments.

Now Xiushui is facing not only the competition between the electricity supplier and the traditional business, but also the enormous pressure of public opinion.

When the Xiushui Street market was closed and re selected, another famous foreign market, the elegant clothing market, was completely shut down at the end of last year, and began upgrading.

In the industry view, the seventh pformation of Xiushui Street market is also forced to turn.

The Xiushui Street market was pformed from the earliest open-air market.

In 2003, Xiushui market began to be relocated and rebuilt and officially opened in 2005.

Because of the large number of embassies stationed in the area, the earliest open-air market was gathered by these merchants targeting foreign consumers. This has been the market positioning of Xiushui and has become a famous foreign market in China, and has become a must for foreign consumers to come to Beijing.

Statistics show that Xiushui has more than ten million passengers per year, 70% of whom are international friends.

As the first self issue

Businesses are mostly self-employed, and the counterfeit and shoddy commodities have always been a problem faced by the Xiushui Street market.

Especially in recent years, foreign brands have been campaigning for Xiushui.

Under the pressure of public opinion, Xiushui Street market is constantly upgrading and upgrading.

To count it down, this is the seventh pformation of Xiushui in the past ten years.

Since the beginning of 2012, the Xiushui Street market has been re elected through the "replacement of blood for gene", introducing a large number of independent brands, original design manufacturers, and so on, forming a high-end atmosphere represented by the two tier market.

However, due to the renovation of the market, the promotion work is not complete. There are still some shops which are in the middle and low end goods and have not strong sense of service.

Although the positioning of high-end shopping malls will help Xiushui Street market get rid of the bad reputation such as fake and shoddy, but through the direct selling mode such as direct selling to the high-end, there is still a certain risk.

Previously, including the pure department store and other commercial projects have launched a similar pattern, but the company has now closed down.

Lai Yang, a special researcher at the North Business Research Institute, said that some of the high-end practices in Xiushui Street's market pformation still deserve to be explored.

Lai said that once the brand name "LOGO" is removed from the same brand and homogeneous brand, the brand added value will be lost, and the brand effect will also be lost.

In the view of Lai Yang, foreign goods such as the Xiushui Street market can be made from the Chinese cultural background, which is differentiated from the high-end shopping malls such as Beijing SKP, and truly attract international consumers through products and services with Chinese characteristics.