Versace Or Follow Up Chanel'S Strategy Of Reducing Prices In China In May

The chain reaction of Chanel in China's market is increasing.

During the 2014 earnings announcement, Versace CEO told local media that it was "closely watching" competitors' actions and is reviewing its pricing mechanism. If there is any adjustment, it will be implemented in May.

This is another brand that may follow up the price after Dior and LVMH group's heuya watches follow Chanel's price reduction in China.

Previously, the luxury industry experts have predicted that Chanel's price reduction is only a signal, then there will be a large number of luxury brands to join the price cuts.

Analysts point out that the pricing mechanism of luxury goods is a relatively strong market for purchasing power, and the price is relatively low. The market with relatively poor purchasing power is relatively high.

In the past, the Chinese market was regarded as less purchasing power than the European and American countries.

On the contrary, luxury consumption is relatively frequent in Europe and America, and low price and high sales strategy ensure revenue and profit.

But at present, luxury brands find that the purchasing power of the Chinese market is rising. It is time to change the strategy.

The trend of global price equilibrium is inevitable.

Analysis shows that Versace's fast track price adjustment in China will catch up with this round of stimulating consumption.

2014 fiscal year,

16.9% sales growth, sales of 548 million 700 thousand euros, net profit rose 27.1% to 26 million 300 thousand euros.

This achievement has done well in many luxury goods groups that lack growth.

stay

Versace's expansion speed is conservative. At present, there are only 30 stores in the mainland.

However, the Asia Pacific market, including China, accounts for 40% of the group's share, which is the same as the European market and the US market share is only 17%.

Versace plans to launch its IPO in 2016 as soon as possible.

The US private equity fund bought a 20% stake in Versace last February, with a price of 210 million euros.

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In Basel, Switzerland, France, Germany, the 2015 Basel World (Basel international horological exhibition) is on the beautiful Rhine river.

China's watch and clock industry's cutting-edge enterprise time one hundred company with two brands here, Time100 fast fashion watches and SURVAN luxury mechanical watches, SURVAN is the first release.

Unlike Time100's fast fashion positioning, SURVAN is a light luxury brand, born in Switzerland, focusing on mechanical watches and inlaid SWAROVSKI crystals.

The luxury of Chinese name is the luxurious and mechanical demeanor of Switzerland.

The SURVAN brand of this time has 48 models, each half of male and female styles, each with 2 colors or more, all of which are automatic chain mechanical watches.

The highest end is the tourbillon movement. The unique original design of Rome carved hollow face is the perfect Waltz rotation of your Tourbillon. The sapphire mirror's anti glare effect is as clear as air and touching as beautiful as jade.

The female style is more natural, demon fish strap, luxurious and low-key.

The market price of SURVAN Tourbillon is 7800 Swiss francs.

Unlike some of the practices of Chinese enterprises that conceal and control Swiss trademarks, time one hundred chose to directly hold Swiss trademarks with Chinese companies, and generously recognized the consanguineous relationship between Swiss watch brands and Chinese made brands.

In the past year, one hundred of investment Pearl Group bought and bought a Swiss watch factory in the Jura Mountains, which has a history of more than 60 years, specializing in the production of mechanical watch movements.

SURVAN mechanical watches came into being at the same time.

According to time one hundred, limited to the output of mechanical core, SURVAN brand is mainly supplied to overseas markets in Europe and America, and it is temporarily not retailing in China.

Players who are interested in mechanical watches may wish to enjoy the official website.