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    Hugo Boss Death Hearing Reflects Hidden Dangers In Fashion Store Mirrors

    2015/3/27 10:29:00 21

    Hugo BossFashion StoreHidden Danger Of Mirror

    In June 4, 2013, a four year old boy named Austen Harrison played on the dressing mirror while his father Simon Harrison was fitting. Unfortunately, she was hit by a mirror and his head was severely damaged. She immediately checked in to Oxford John Radcliffe hospital, but unfortunately died four days later.

    According to a court hearing, the hidden danger of Hugo Boss store was warned 9 months before the tragedy.

    Court testimony shows that Ben Mareschal, the head of Hugo Boss construction project, warned the colleagues of Bicester Outlet's shopping village in September 2012 that the three mirror of Hugo Boss store needs to be fixed, and it is this unfixed three mirror mirror that killed the Austen Harrison. after 6 months. The coroner reported that it was because the mirror was not fixed on the wall, resulting in an easy loss of balance resulting in an accident.

    At present, Ben Mareschal, who has resigned from Hugo Boss, also said that the location of the three mirrors that caused the death of Hugo Boss was inappropriate, and it was not placed in the fitting area.

    However, the focus of the three mirror problem is currently being wrangle, Hugo Boss, Hugo Boss contractor Pattons and intermediaries Hush Minoan do not recognize her responsibility.

    Pattons and intermediaries

    Hush Minoan

    It is indicated that no installation has been carried out during the construction process.

    Three mirror lens

    A Hugo Boss equipment manager, at the hearing, argued that the installation of the store would only be done by the contractor, and the staff would not do it, and the responsibility would be pushed to the problem of construction.

    Andrew Morgan, the store manager of Hugo Boss, also said that he would check the store equipment every day if there were problems, but no guest questioned the mirror. He also told the court that the company had an external company to conduct a risk assessment on the store regularly. There was no problem, but asked whether the relevant records were saved, Andrew Morgan refused to answer.

    Andrew Morgan

    Surveillance video also showed that Austen Harrison waved his hands to try to drag three mirrors and two wings, which eventually caused the mirror to fall.

    At present, the German fashion group Hugo Boss AG (BOSS.DE) Hugo Bosse has not commented on the incident, and the case will continue to be heard.

    Related links:

    The French luxury group Hermes International announced its profit in fiscal year 2014 yesterday. In terms of figures alone, Hermes group's annual operating profit amounted to 1 billion 730 million (10 billion 700 million yuan) US dollars, up 6.7% from last year, and its net profit amounted to 1 billion 140 million US dollars (7 billion 100 million yuan), up 8.7% over last year.

    Although the number is rising, the rate of gross margin of Hermes group has dropped to 31.5% from the highest level of 32.4% in the previous year due to the fluctuation of exchange rate. In 2014, China's "large-scale" anti corruption Campaign was severely damaged, and its sales also deteriorated from 1% growth in the previous year to 10.6% negative growth.

    But in a depressed luxury market, Hermes is still in the upper reaches.

    According to the 2014 sales figures released by the Hermes group in mid February this year, its annual revenue has exceeded 4 billion euro mark for the first time, reaching 4 billion 118 million 600 thousand euros (28 billion 130 million yuan), an increase of 9.7% over the previous year, far exceeding the 3.9% annual growth of its rival LVMH group.

    On the regional level, what the Hermes group did not expect was that despite the impact of a series of events in Hongkong and the continuous progress of anti-corruption in mainland China, the Asia Pacific region maintained a two digit growth rate in 2014, an increase of 13%, of which the contribution of the Japanese market was the largest, increasing from 7% in the previous year to 12.9%.

    The Americas market also maintained a good growth rate of 14.8%.

    Although the price of Hermes in China is 40% higher than that in the euro area, the Chinese region still maintained a two digit growth in 2014. However, the Hermes group also clearly saw that the number of Chinese tourists buying luxury goods in Europe has been increasing because of the depreciation of the euro. Not only is Europe, but these consumptive "tourists" have shifted their shopping spree to Japan, South Korea, Singapore and Taiwan.

    In terms of product prices, Hermes has said that it will not follow suit in the near future when France's old luxury goods Chanel is on the Chinese market and at the same time raising the price adjustment strategy in the European market.

    "At the moment, we do not want to change the price of products. After all, we have a considerable number of customers in the European market. What we need to do this year is to eliminate the impact of exchange rate fluctuations."

    Axel Dumas, executive director of Hermes group, said that the possibility of price cuts is not entirely absent.

    "We will consider this issue around 2016."

    Dumas is also confident of the future development of Hermes, though they have just lowered their 2015 earnings forecast from 10% to 8%.

    In 2015, Hermes plans to open three stores, and plans to invest $350 million to refurbish existing stores and expand its product lines. In view of the frustrated watch business last year, Hermes will hope to be placed on the new president of the clock Department Laurent Dordet. The new Slim d series slim watch, which is about to be launched, has won a lot of praise at the recent Basel International Jewellery and watch exhibition.


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