Big Designers Are Getting More Power.

Silvano Vangi, a senior buyer of Luisa Via Roma in Italy, said in an interview with the media, "fashion trends are changing every year, but women's consumption of sexy clothing is growing every year. Balmain, Anthony Vaccarello, Givenchy, Saint Laurent, Dolce & Gabbana, Zuhair Murad The sexy clothing is still the best seller.

The end of the 1980s and the beginning of 90s were the heyday of Versace. At that time, they wore thin dress like silk gauze and high split skirt, which became women's dream clothes.

Although the style design is somewhat outdated today, women's desire for such sexy clothes has not ceased.

　　 MyTheresa .com's Justin O 'Shea says, "in consumption Circle, sexy always has its place. Every season, our buyers will get lots of sexy dresses, of which Emilio Pucci and Balmain are best sellers.

It seems that sexy will always have its place and market, but the concept of "what is sexy" is changing quietly. Now designers emphasize the proportion of cuts and lines, and will gradually integrate more power into "sexy". Judd Crane said, "Givenchy's 2015 spring and summer money is a model that integrates sexy and strength. Alaia brand is doing very well in this regard."

Related links:

It is reported that Ms. Wang Xiaolan, who owns 75% Lanvin stake, is interested in changing hands recently. Wang Xiaolan was the publisher of Taiwan United Press. In 2001, he received a Lanvin from L'OREAL, and soon appointed Alber Elbaz, who was originally the chief designer of YSL, to play freely and personally responsible for the brand's market in Asia.

In 2007, Wang Xiaolan sold the perfume and cosmetics business of Lanvin to the price of 22 million euros to the perfume agent manufacturer Inter Parfums group, saying that it needed money to develop garment lines. After that, Lanvin really reinvigorate itself. First, Mrs. Obama was photographed wearing Lanvin's sneakers, and then opened the first boutique in Florida. In 2010, Lanvin also launched a series of autumn and winter games with H&M to lead a mad job. Now, the annual sales of Lanvin can be around 250 million euros.

In the near future, MS Wang Xiaolan seems to be "laissez faire" for Lanvin and is reluctant to invest heavily in developing Lanvin's brand management and retail network. An insider who asked not to be named said, "the situation is more complicated, but there should be clear news this year." It is said that buyers have expressed the intention of buying over the past few years, but Wang Xiaolan did not respond.

Recalling the history of Lanvin brand, after several rounds of transformation, it was managed by the Lanvin family until 1989. After the British bank Bernard took over a year, it was quickly thrown into the Orcofi created by the Louis Weedon family. In 1994, it began to be bought by L'OREAL group until Wang Xiao Lan took over and did not know what the next house would bring to the brand.