Now Nike Is The Originator Of Air Max.

If you were in Shanghai, you might have seen a painting of "3.26 #AIRMAX#" van on the streets of Shanghai last Sunday, March 22nd.

Most of the places it stays are popular landmarks and colleges that target consumers, including Shanghai Sports Institute, Fudan and Tongji.

This bus is like a small retrospective exhibition. After the door is fully opened, it displays all the classic shoes of Nike Air Max. One of the shoes, called Zero, is placed in the most prominent position in the glass cover.

This mobile exhibition is actually to celebrate the March 26th Air Max Day.

Nike's Air Max series was born in March 26, 1987, so since 2014, the brand has set this day as Air Max Day, and is equipped with a series of celebrations.

This year, Nike has launched a Air Max, which has never been published publicly before, "the early Air" (Zero Max).

In 1987, Nike designer Tinker Hatfield realized air cushion visualization through Air Max 1, allowing runners to understand the benefits of earthquake mitigation intuitively.

The inspiration for the design was actually a trip in Paris by Hatfield in 1985.

Hatfield saw the Pompidou Art Center on the way, its bare steel frame structure made him sprout the creativity of the mat, and drew the Air Max Zero manuscript.

However, Zero was considered too avant-garde at that time, but had to stay on the shelf and stay in the design stage.

Since then, Hatfield has learned from the design of another shoe type Sock Racer of Nike, modified the air cushion design of Air Max Zero, and formally launched Air Max 1 in 1987.

The manuscript of Zero was forgotten for many years. Until 2014, the design team paid attention to finding the inspiration to visit the Nike record room.

In the name of "

In the preview video, the creative team focused on the workbench of Air Max designer Tinker Hatfield.

Air Max 2015, which is black, blue, red and cool, starts to go back and forth under the impact of bubbles. After Air Max 97, 95, 93 and so on, it returns to Air Max 1, which was born in 1987, and finally appeared on the desktop is a design manuscript before it came out - Air Max Zero.

"I think it's more like the modern version of Air Max 1."

Graeme McMillan, the Nike designer responsible for turning Air Max Zero into reality, first saw the manuscript.

We have the responsibility to be faithful to the original design intent, but at the same time we have to add other Air Max 1 which can not be used in 1987.

"

Thus, Graeme McMillan added the latest Air Max 1 Ultra Moire sole for Zero, which has the advantage of reducing the volume while ensuring its supporting performance, while matching the use of breathable monofilament gauze fabrics.

In terms of appearance, Zero line is fluent and strong, modern sense is strong, the blue and white collocation of naval wind is mainly, the air cushion is blue-green, and even a small inflatable material is added to the tongue, and highlights the air cushion's highest status in the Air Max series.

In the insole, designer Tinker Hatfield's signature and shoes sales date and shoes name are printed.

In March 26th, the shoes began to sell simultaneously in Nike Lab X 158, retail stores and Nike official website.

As the top distributor of Nike, DOE, a buyer's shop near Jingan Temple, Shanghai, will start offering this running shoe at 12 noon on March 26th.

Shop owner Zhu Yinjun told reporters that the price of Air Max Zero was 999 yuan. With the experience of serving Nike, he predicted that at least 100 people would queue up, and that they would be sold out within an hour.

Beijing, Shanghai, Guangzhou and other places Nike brand experience shop has recently opened the reservation, Beijing Sanlitun stores will take short messages, advance registration, draw lots to decide the right to purchase.

Good luck to all of you!