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    Garment Industry APP: Technology And Fashion Collision

    2015/3/28 10:54:00 37

    FashionFashionTechnology

      

    Garment industry

    It has always been a commercial area in the forefront of fashion, and there are many changes in product categories.

    But it is not consistent with the characteristics of rapid updating. In the traditional marketing mode of garment industry, the market expansion idea is lagging behind, and it is difficult to find competition differences.

    In response to this phenomenon, deputy general manager of Yisheng North frequently asked many experts in science and technology in March 27th to discuss APP for fashion and apparel industry.

    Operate

    The possibility brought about by this is that Zhang Lihai, the founder of Langyue, Jiang Zi, Hong Hai Long Teng, CEO, and other related personnel were invited to attend this event.

    Langyue China is a professional commercial APP operator. Its founder, Jiang Zi, proposed the possibility of combining various garment industries with APP.

    It includes the simplest display clothing APP, which enables people to understand the four seasons new products of garment enterprises in the shortest time.

    In addition, enterprises can do more in-depth integration with clothing APP, so that enterprises and customers better interaction, such as clothing suppliers can set up a new project on their own APP, customers can add clothing models, colors, APP will immediately recommend the shoes, hats and leather bags accessories to the customers.

    Increase the stickiness of customers and enterprises.

    Now, all kinds of innovative applications based on Internet and mobile Internet have enabled more and more clothing enterprises to see commercial APP expanding in channels and precision marketing.

    Brand building

    The value of word of mouth and so on.

    The marketing system established by clothing APP can also reduce the cost of communication while expanding marketing channels, and facilitate the establishment of word of mouth in the market.

     

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