The Slow Pace Of Transformation Of Wholesale Business Is Slow.

The sale of billions of dollars did not make Beijing Kelong go out of the retail winter. According to Jing Kelong's latest 2014 performance report, Jing Kelong's main business revenue last year was 10 billion 7 million yuan, an increase of 3.9%. Net profit attributable to parent company was 41 million 330 thousand yuan, down 27.6%. In the analysis of the North Business Research Institute, it seems that under the background of the continuous cold business of retail business, Beijing's "trump card" wholesale business is tight, and the state-owned system makes it lack of flexible transformation mechanism.

According to the 2012 earnings report, Jing Kelong's operating income was 9 billion 184 million yuan, an increase of about 6.4% over the same period in 2011, and net profit attributable to parent companies was about 105 million yuan, down by 50% over the same period in 2011. According to reporters, although the past three years, Beijing Kelong net profit slowdown has slowed down, but still in the industry high. While Beijing Kelon is in a downturn, its peers are developing vigorously. Yonghui international milk and international investment group has maintained a rapid growth and continuous opening up. As a non-staple food store, the super market hair went deep into the community business, and achieved double sales and net profit last year.

Compared with its peers, the Beijing Kelong trump card business is its wholesale business. Beijing Business Daily reporter learned that Jing Kelong achieved 5 billion 858 million yuan in wholesale business last year, an increase of about 4.3% over the same period last year. Gross profit margin was 9.4%, down 0.5% compared to the same period last year. It is worth noting that since 2012, the turnover of Beijing Haolong wholesale business has been increasing, but its gross profit margin has been declining. Data show that in 2012, the gross profit margin of Jing Kelong wholesale business was 12.4%, and the gross profit margin in 2013 dropped to 9.9%.

Jing Kelong said that the government restricted the "three public" consumption policy, the high-end consumer demand was suppressed, the premium liquor prices fell, and the gross margin declined. According to industry sources, the Chao commerce group of Beijing hakelong group and several well-known domestic liquor companies each year have several hundred million yuan contract amount, but in recent years, the market situation of alcohol is not good, and gross profit margin has been falling all the way. In the past, 40% of the gross profit margins were now reduced to 10%.

Analysis from the North Business Research Institute shows that Wholesale business At present in our country Atrophy stage The growth potential is limited, and relying solely on wholesale business is only a drop in the bucket.

　　 Online retailers The rise of the retail industry has led to the transformation of the "sword" transformation. According to the Beijing Commercial Daily reporter, in recent years, the business capacity of hypermarkets, comprehensive supermarkets and other formats has been declining year by year. The "small and beautiful" convenience store has become the "new favorite" of many retail giants. Metro, Carrefour, and RT Mart have opened convenience stores to adapt to the market transformation.

In the convenience store construction, Jing Kelong has begun to take shape. Data show that as of the end of last year, Jing Kelong had a total of 285 retail outlets, including 197 convenience stores. However, the scale advantage did not speed up the transformation of Beijing Kelong. Beijing Business Daily reporters visited Beijing Kelong convenience store (pictured) found that its convenience store 500 square meters of large area, part of the shop display is messy, at the same time, franchise, franchising two kinds of business mode to make it convenient in the management of the store is slightly chaotic, poor service, shopping experience is not good and other problems frequent.

At the end of last year, Beijing Kelon opened the first high-end convenience store supermarket in Chaoyang Gate Street, but many people visited the convenience store to find that although the convenience store environment has improved, the line design of the large number of drinks at the front door of the shop is unreasonable, and Beijing's transformation is still long.