I.T Group's Three Major Brands In Japan Hold 2015 New Products In Spring And Summer.

Recently, the Japanese brand Tsumori Chisato, Zucca and Mercibeaucoup of I.T Fashion Group Co sponsored 2015 spring summer new products preview and the concert in Sanlitun, Beijing. Guests and media can not only enjoy the first time to enjoy colorful, spring and summer clothes, but also enjoy Japanese tea, on-site interactive potted design, revival egg DIY and fancy self portrait studio in three different shops. Let guests "stay indoors", you can feel the exotic Oriental customs in the blooming season of cherry blossoms.

The three brands of Tsumori Chisato, Zucca and Mercibeaucoup, 2015 spring and summer, all take "color" as the theme of the season. They are presented with colorful spring and summer series respectively with "dream garden", "blue" and "Sri Lanka's collection and continuation". Meanwhile, brand The different styles make people change their scenery in three different stores, and feel the designer's respective ingenuity and design tension.

Born in Tokyo, Eri Utsugi (Yu Jinmu), a designer who graduated from the Japan Women's fine arts university, majored in fashion design, then went to Paris for further education. In 2002, she launched her personal brand mercibeaucoup, showing her in an interesting and lively style. Mercibeaucoup, French interpreted as "thank you". Designers believe that the world today is hard to distinguish between good and bad, technology is developed, people ignore gratitude. Yutsuki thinks that the "thanks" of Japanese traditional habits has great power and ability to resolve the bad things.

The mercibeaucoup 2015 spring summer series takes Sri Lanka as the destination, so that we can go to the mysterious country to explore the spiritual journey, and show the designer's thoughts and local culture. In this series, we take animals as inspiration, take the animals, horses, tigers, cattle and so on as the theme, depict the human life process with funny and interesting patterns, and make the original serious theme relaxed, interesting and optimistic. It also transformed Sri Lanka's most famous curry, local language and food into a series of colors and patterns, which made the whole series full of vitality. This series inherits the retro and sports elements of the last season, and the tailoring design of A and bubble sleeves adds a sense of profile and ease. The designer's printing design is also playing more and more excellent. It also highlights the contrast between the patterns by using the collision technique, so that the whole series can be displayed. color Riotous!

Zinson thousand li, who worked under Issey Miyake, released his fashion label in Tokyo fashion conference in 1990, after publishing her own brand name Tsumori Chisato. Flower prints, geometric patterns, and meticulous design are the creative characteristics of designers. To date, Tsumori Chisato has been on the official schedule of Paris fashion week, and is gaining popularity as an international fashion master. The Tsumori Chisato, which has always been famous for its rich color, has been transformed into a dream garden in the 2015 spring and summer series. The whole series is mainly white, with bright yellow, orange, red and green as foil. There is no shortage of exquisite embroidery and hook design for brands. There are also three dimensional flowers, layered lace and wrinkle details. The theme of the Garden Festival is displayed in a three-dimensional way, adding a sense of elegance. In 2015, it also introduced a variety of short skirts for matching, which was full of summer and elongated the whole line.

　　 ZUCCa His works have always been close to life, with bold fluorescent colors, simple lines and exquisite design points. They will not be overly exaggerated. ZUCCa is like natural spices in daily life, and the spear wearer is calm and cheerful. The ZUCCa 2015 spring summer series takes the theme of "BLUE, on the wall, off the wall" as the theme. The main colors and colors are surrounded by different tones of blue, bringing blue inspiration into life, breaking the vulgar form and bringing out the breath of freedom. The tannin cowboy naturally becomes a blue theme. The half pleated denim skirt touched by white paint pens is very unique. It is very simple and with classic jeans and short boots. ZUCCa also continues to specializes in pattern costumes this season, adding vitality to the whole series. The design team skillfully matched different proportions, texture and tailoring to balance visual effects with rich prints.