You Bird: A Shares Sports Industry Leader Is Expected To Take The Wind Of Policy.

14 years of performance fell 26.3%, the main business is expected to hit bottom.

The company achieved revenues of 1 billion 920 million yuan in 2014, down 20.2% compared to the same period last year, net profit 312 million yuan, down 26.3%, EPS0.51 yuan, Q4 revenue fell 18.8%, net profit fell 30.8%.

The 14 year business model of the company has been pformed from "wholesale mode" to "retail oriented" pformation and upgrading. It has accelerated the adjustment of terminal channels and the intensity of stock taking, and has closed 534 stores in 14 years. The number of retail terminals has shrunk to 5026, among which three or four lines account for 76%. In terms of inventory and accounts receivable, turnover rate has shown a continuous improvement trend, and dealer inventory has gradually returned to a reasonable level, while single store sales have achieved a small increase.

With the domestic

The industry is gradually warming up, and the main business of the company is expected to reach the bottom, providing a strong support for the comprehensive strategic pformation.

The strategic pformation has taken a substantive step, and the tiger tiger has taken part in the layout of the sports industry in the future.

The company has long been engaged in sports.

With a deep understanding of the sports industry and a certain accumulation in related resources, with the promulgation of a number of sports promotion policies by the State Council in 2014, the industry is about to enter the stage of explosive development. The company also clearly proposes the strategic objective of accelerating the layout of the sports industry.

Specifically, the company mainly promotes the industrial layout from two aspects, and the 1. extension and Merger: the joint venture between the company and the Asset Management Co of China and the flourishing age of Europe and China, as a platform for the layout of a relatively clear and mature sports industry project with profit making mode. At the same time, the company and tiger sports are three dimensional education industry fund (2 billion yuan), focusing on O2O sports operations (basketball, soccer, etc.), sports training and personal fitness services.

Sports, network media and other innovative projects.

With the further clarification of sports industry, it is expected to promote the wave of large-scale mergers and acquisitions in the industry. As an early intervention, the company is expected to get full development opportunities.

2. hand in hand tiger Sports: the company has now become the second largest shareholder of tiger pads. As the largest vertical media in sports in China, tiger has more than 35 million active users, with strong user base and prominent commercial value.

The company hopes to push its tigers to the key areas such as sports O2O and mobile terminals to expand its layout with the advantage of its own capital, seeking more possibilities to realize the value of users and platforms, and taking the tiger rush as the core to speed up the layout of sports industry online and offline, and gradually build up the sports ecosystem.