Fast Fashion Brands Gather In Yongcheng.

Recently, fast fashion

It was opened in yongyang years ago.

MUJI today opened two shops in Nanning Convention and Exhibition aviation city; H&M opened two stores yesterday in Nanning Xiguan Xintiandi; in January 31st, ZARA, PULL&BEAR, Stradivarius and OYSHO opened in the exhibition city; in December 18, 2014, UNIQLO opened two shops in Nanning Qingxiu Wanda Plaza.

Not only that, Nanning Huarun the Mixc also adjusted its position in 2014, and introduced GAP and MONKI in succession.

Fast fashion industry, as an industry that adheres to luxury, is always in line with luxury brands. Where luxury brands go, fast fashion brands will follow suit.

In recent years, commercial stores have been upgraded and developed, and many international luxury brands and fast fashion brands have poured into the Nanning market. They not only create an atmosphere for Nanning fashion, but also create a new style of fashion for Nanning young people.

Brand win win market

For PAUL&BEER, Stradivarius, OYSHO and MONKI, you may be a little strange. In fact, three brands of PULL&BEAR, Stradivarius and OYSHO belong to the same group, while MONKI and H&M belong to the same group.

PAUL&BEER positioning young fashion consumer market, advocating leisure, personality and comfort aspects of clothing needs; Stradivarius for young women group brings design, fabrics and accessories the most avant-garde fashion; OYSHO brings interesting, sexy and feminine underwear series, comfortable and casual home accessories and accessories and shoes.

MONKI pursuit of the ultimate color and exaggerated leisure style, is a trend of the forefront of fashion.

The major groups, with multi location brand layout, inject fast fashion products and culture from all aspects, including men's wear, women's wear,

Jewelry, home and so on.

At the same time, it also grasped the market share of each segment.

Compared with other international luxury brands in the shopping mall, young consumers are more inclined to fast fashion brands at the public price.

Some consumers say that it is better to buy similar styles of fast fashion brands at a relatively cheap price rather than spend a lot of money on high priced new clothes.

The Mixc's H&M, MUJI, ZARA, PULL&BEAR, Stradivarius, UNIQLO of new Wanda are all the destinations for most consumers.

Home card debut

OYSHO is under the Inditex group.

The brand is the international fast fashion sub card for the first time in the Nanning market.

The brand has introduced the revolutionary fashion concept of ZARA to the world of women's underwear and tights. It keeps pace with the trend. Every season it will produce fashionable, high quality women's underwear and tights products.

Children's clothing market should not be ignored

In addition, the children's clothing market, the major brands are also not to be outdone, H&M, ZARA, GAP and UNIQLO have children's wear area, the Mixc's GAP brand, children's clothing area accounts for a large proportion of the shop.

Now, after 85, and even after 90, the tide people have become the father of the tide.

Different from the previous consumption concept of children's clothing that "children's wear is bigger and children always wear one size", nowadays young parents are more willing to spend their minds on children's clothes. Fashionable personality, multi collocation, and fabric fashionable children's wear become part of the parents' popular choice. Spend tens of dollars to buy a fashion T-shirt for children, and buy a trendy coat for two hundred or three hundred yuan to match with children.

Festival style world synchronization

Compared with the past, many consumers often complain about the same international brands, but the products are not synchronized with the world. The products sold locally are not as good as those in other countries or in the first tier cities in China. If you want to buy your favorite products, you need to go to some cities like Beijing and Shanghai or choose to buy online.

Nowadays, the fast fashion brands are basically in sync with other cities in the world in terms of products. ZARA, H&M and GAP also launched the Spring Festival series products for the Asian region on the eve of this Spring Festival. Other brand official websites also recommend new spring special products for consumers.

In addition, in order to save consumers' shopping hours on the eve of the festival, consumers in addition to shopping for goods, most brands also offer online shopping and free delivery services.